Northern Comfort

04/11/2022

Hello everyone! Hope you're all well. Three things:

1. How To Make Money From Your Website; the online course has been launched. It's aimed at early stage D2C websites, or new builds and will make your website much better. An MOT for your website. You can find it here: https://robdobson.co/the-course. If you use code FIFTYOFF you get 50% off the first month.

2. If you're not bothered about that, I've a newsletter you can sign up to on the site above that gives you free advice each week.

3. Finally if none of that is interesting for you, then take a look at this other newsletter I do, which is nothing to do with websites and all about other stuff I like. You might like it too:

https://attemptstomaintainsanity.substack.com

A irregular publication about things of interest which are not also terrible. Click to read Attempts to maintain sanity are ongoing, by Rob Dobson, a Substack publication. Launched a year ago.

07/06/2022

Workbooks being posted!

20/05/2022

We don't understand prices as rationally as we think we do. Here are five weird things which are proven to make a difference.

17/05/2022

A study in 2010 looked at 1,200 companies to see what would most improve profits: a 1% increase in price; 1% improvement in unit sales; or dropping costs by 1%.

Which do you think won?

A 1% increase in price won, with a resultant 11% increase in profit.

On average, increasing price by 9.1% caused a doubling of profit; the equivalent of improving sales by 27%.

Remember this when offering 10% for a newsletter sign up.

10/05/2022

Hello - about six months ago I started to write a one-pager about how D2C F&B founders could improve their conversion rate and, more importantly, profits on their site.

This turned into a 130 page book, and is finally available to buy. It's been worked through by other D2C founders who've made more money from it. If you buy it, you get lifetime updates and a money-back guarantee if your conversion rates don't rise.

Here's the link to buy now, or get the first section free:

Conservatively, 20-30%. That’s 30% more income, each month. This seems a lot, so let’s make it feel more achievable. First, let’s make it clear what we’re talking about. If your conversion rate is currently 2%, a 25% increase will make it 2.5%. So if you were previously getting 4 out of ever...