10/03/2026
Hiscox Brand Activation π₯ππ¬οΈπ
We partnered with Robert Lawrence CS & SetSquare Creative to assist Purity Productions and Hiscox to deliver an immersive, interactive brand experience built around four elemental zones: Earth, Water, Air and Fire right in the heart of Lloyds of London's iconic city centre building.
Participants had to test their knowledge of the elements and their effects on insurance risk in a serious of question rounds where speed and accuracy combined to give a final ranking.
Each space combined animated digital backdrops, layered soundscapes through headphones, and touchscreen challenges designed to test knowledge and drive friendly competition through a live leaderboard.
π‘ 4x integrated touchscreens
π¨ Content animation, production and coding
π§ Interactive programming and logic
π Immersive audio integration
A fully immersive challenge experience, developed and programmed by FIX8.