17/02/2026
Is your complex product range costing you sales?
The problem usually isn’t the product… it’s how customers experience it online.
Too much choice + too much information = overwhelmed users and lost conversions.
In this video Bradley William Hughes our UI/UX Designer talks about:
✔ Cognitive load in e-commerce
✔ Guiding users through buying decisions
✔ Turning product complexity into a strength
If your website sells configurable or technical products, this might sound familiar.
Let us know your thoughts or if you’ve experienced any of the issues raised in this video.
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