11/06/2026
🚨 Google zero-click searches have hit 68% in early 2026.
That means more than two-thirds of searches now end without a user clicking through to a website. AI Overviews, featured snippets and Google's growing ability to answer questions directly in the SERPs are reshaping search behaviour.
The takeaway? Visibility is becoming just as important as traffic. Brands need to optimise for AI-powered search experiences, not just rankings.