Helen Powell E-Commerce

Helen Powell E-Commerce Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Helen Powell E-Commerce, Internet Company, Todmorden.

I have one simple trick to help increase your Average Order Value 👇Set a free shipping threshold.Here's why it works: mo...
01/09/2026

I have one simple trick to help increase your Average Order Value 👇

Set a free shipping threshold.

Here's why it works: most shoppers will add ANOTHER item to their basket rather than pay for delivery. It's not a discount. It's not a hard sell. It's just giving people a reason to say "ooh, may as well look for one more thing."

No new products. No rebrand. required. Just a number on your website that nudges people over the line.

Get the threshold wrong and it costs you:
➡️Too low and you're giving shipping away for free
➡️Too high and nobody bothers.
➡️Get it right and it pays for itself every single time.

If you're running a shop and you're not doing this yet, is today the day to give it a try?

In my career I have audited a lot of Shopify stores. And almost every time, it's the same three things that are holding ...
25/08/2026

In my career I have audited a lot of Shopify stores. And almost every time, it's the same three things that are holding brilliant small businesses back.

Not the product. Not the pricing.

The website. And it's usually to do with the three items below:

1️⃣ Homepage - sell from the very top, not "welcome"

2️⃣ Menu - clear enough that I know what you sell in 3 seconds

3️⃣ Product page - needs details AND feels, make the choice easy

I am really passionate about small, sustainable shops and I don’t want to watch good businesses lose sales over fixable things!

Which one are you fixing first? Tell me below 👇

How’s the summer holidays going for everyone?I have realised my daughter really does have limitless energy levels, I've ...
18/08/2026

How’s the summer holidays going for everyone?

I have realised my daughter really does have limitless energy levels, I've replied to about 4 emails since Monday, and I keep opening my laptop and well... closing it again.

And I know some of you are exactly the same right now. Trying to run a business with a child (or children) at home and zero childcare, watching big brands post their perfectly scheduled summer campaigns while you're just trying to get through the day.

You're not behind though. You're not failing. You're doing two full-time jobs and still showing up. That IS the win right now.

Your emails can wait. Your website doesn't need to be perfect this week. It just needs to survive till September, same as the rest of us.

So if you're reading this one-handed while someone asks for a snack - I got you. We're in it together.



I am so tired of watching incredible small shops get drowned out every summer.The algorithm doesn't care that you hand-p...
14/08/2026

I am so tired of watching incredible small shops get drowned out every summer.

The algorithm doesn't care that you hand-pack every order. It doesn't care that you've poured your savings, your evenings, your whole self into this. It just serves up whatever's loudest and cheapest and that's rarely the small shops we want it to be.

So today I would quite like to do something about it:

I want this comment section absolutely full of small shops. Yours included.

📣 Drop your shop link.
✨ Tell us what you make.
🌸 Show us the thing you're proudest of right now.

I'm not asking people to "support small business" as a vague nice idea. I'm asking you to actually go and buy something or comment/share their content on social media.

Because that's the only algorithm that's ever really worked for small shops - us, choosing each other, on purpose.

💬 Tag a small business you are supporting today

13/08/2026

It changes on the daily but I am not mad about it. I am learning so much about myself and my business. I am learning what I want and what I don’t want. I am learning what success looks like to me and celebrating all the small wins along the way!

I am so tired of watching incredible small shops get drowned out every summer.The algorithm doesn't care that you hand-p...
11/08/2026

I am so tired of watching incredible small shops get drowned out every summer.

The algorithm doesn't care that you hand-pack every order. It doesn't care that you've poured your savings, your evenings, your whole self into this. It just serves up whatever's loudest and cheapest and that's rarely the small shops we want it to be.

So today I would quite like to do something about it:

I want this comment section absolutely full of small shops. Yours included.

📣 Drop your shop link.
✨ Tell us what you make.
🌸 Show us the thing you're proudest of right now.

I'm not asking people to "support small business" as a vague nice idea. I'm asking you to actually go and buy something or comment/share their content on social media.

Because that's the only algorithm that's ever really worked for small shops - us, choosing each other, on purpose.

💬 Tag a small business you are supporting today.

I am so tired of watching incredible small shops get drowned out every summer.

The algorithm doesn't care that you hand-pack every order. It doesn't care that you've poured your savings, your evenings, your whole self into this. It just serves up whatever's loudest and cheapest and that's rarely the small shops we want it to be.

So today I would quite like to do something about it:

I want this comment section absolutely full of small shops. Yours included.

📣 Drop your shop link.
✨ Tell us what you make.
🌸 Show us the thing you're proudest of right now.

I'm not asking people to "support small business" as a vague nice idea. I'm asking you to actually go and buy something or comment/share their content on social media.

Because that's the only algorithm that's ever really worked for small shops - us, choosing each other, on purpose.

💬 Tag a small business you are supporting today

07/08/2026

The good times. The bad times. The learnings. The lessons. All have helped shape me into the business owner I am today.

But I am only getting started, there is so much more to come - doing it for the girl I used to be 💫

"Doing it all" gets dressed up as hustle. As commitment. As the sign of a business owner who is really on it.But strip t...
05/08/2026

"Doing it all" gets dressed up as hustle. As commitment. As the sign of a business owner who is really on it.

But strip that away and here's what it actually looks like: answering emails at 11pm, doing your own books at midnight, and telling yourself you'll rest or take time off "once things calm down."

I'm calling it out for what it is: that's not dedication. That's a business built on a single point of failure - you.

Here's why "doing it all" doesn't make sense when you are a self employed business owner:

🔥 It caps your growth – you can only scale as far as your own two hands will stretch.

🔥 It hides the cracks – no one's checking your work, so small mistakes turn into expensive ones.

🔥 It burns you out – and a burnt-out founder makes worse decisions, not better ones.

🔥 It costs you more than it saves – every hour spent on a £15/hour task is an hour not spent growing the business.

🔥 It doesn't scale – "doing it all" only works until it doesn't, and by then you're already stretched too thin to fix it.

I built my business by knowing exactly where my time is best spent and being honest about where it isn't. That's not weakness. That's strategy.

If you're still trying to be the whole business by yourself, it might be time to ask: what's this actually costing you?

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