11/08/2026
5 things to fix in your Google Ads before September. 👇
1️⃣ Conversion values — if everything is worth "1", Smart Bidding is optimising for your worst customer.
2️⃣ Negative keywords — six months of unreviewed search terms is six months of waste.
3️⃣ Asset coverage — thin creative caps your reach before the auction even starts.
4️⃣ Landing page speed — you can buy the click and still lose the sale at four seconds.
5️⃣ Budget pacing — map the ramp now so you scale on signal, not panic.
An hour of housekeeping now. A quarter of clean data later.
Swipe through, then go and open your account. →