Digidol, Welshpool (2026)

28/08/2026

Out and About with Digidol! 🤝🏼💬

Today I caught up with Dave Jones from UP Coaching to talk through his business growth and the next stage of managing his digital presence.

Dave was one of Digidol’s first clients, and to see UP Coaching grow from an idea into the thriving coaching business it is today has been amazing, especially as both of our businesses have grown and evolved along a similar timeline.

When we first worked together, the goal was to create a professional website that clearly presented Dave’s services and gave him something credible to share with organisations he was approaching. Now, the conversation has shifted. The next stage is about helping the website better reflect the work Dave is doing today, the impact he has on the people and organisations he supports, and the personality that makes UP Coaching what it is.

Dave brings over 35 years of senior leadership and management experience to his work, supporting business owners, managers, teams and leaders through professional coaching, leadership development and practical workshops. His focus is all about helping people create positive change, build confidence, improve performance and move forward with more clarity.

A big part of our conversation was around how business growth and personal growth often go hand in hand, especially for small business owners. Starting a business is one challenge, but growing it sustainably, staying aligned with your values and making sure your digital presence reflects where the business is now is a whole other stage.

One of the things I have always enjoyed about working with Dave is his energy and honesty. His personality is infectious, and with a business like UP Coaching, that personal connection is such an important part of what makes the service so valuable.

It is always a pleasure working with businesses that are built around experience, purpose and a genuine passion for helping others improve.

If you are a business owner, manager or team leader looking for coaching or development support, we can’t recommend Dave at UP Coaching enough.

And if your website no longer reflects where your business is today, Digidol is always happy to have a chat 💬

18/08/2026

Tip #030 – Show What Happens Behind the Scenes 🎬

Ever feel like you've run out of things to post about?

You've shared your services, promoted your products, announced your offers, and reminded everyone of your opening hours... now what?

Here's the good news: not every post has to be a sales pitch.

In fact, some of the most engaging content is the stuff your customers never get to see.

They see the finished project, the completed website, the beautifully presented meal, or the final product.

What they don't see are the early starts, the preparation, the mistakes you fixed along the way, and the care that goes into getting everything just right.

That's the kind of content people love.

Behind-the-scenes posts make your business feel more human. They show the passion and effort behind your work, build trust with your audience, and remind people there's a real person behind the brand.

They also make content creation much easier.

Instead of waiting until a project is finished, you can share the journey as it happens, giving your audience plenty of reasons to keep coming back.

✨ Actionable Tip – Pull Back the Curtain

Think about something your customers never usually see.

Maybe it's setting up for the day, unpacking new stock, preparing an order, visiting a client, or simply a typical day in your business.

Capture it with a quick photo, short video, or story.

You don't always need to show the finished result, sometimes the journey is just as interesting.

👀 Running out of content ideas? At Digidol, we help businesses turn the work they're already doing into engaging social media content that keeps their audience interested and their business front of mind.

11/08/2026

Tip #029 – Think about what your customers are searching for 🔍

One of the biggest SEO mistakes businesses make is writing for themselves instead of their customers.

When you're an expert in your field, it's easy to fill your website with industry jargon and polished marketing copy. But that's not usually how people search online.

People search with real questions.

They type things like "How much does a bike service cost?", "Emergency plumber near me", "Best campsite in Mid Wales" or "How do I claim business rates relief?"

Every one of those searches is an opportunity for your business to provide the answer.

Before creating your next webpage or blog, ask yourself:

"What would my customer actually type into Google?"

The questions people ask before they buy, book, or enquire are some of the best content ideas you'll ever find. They can become blog posts, FAQs, service pages, videos, or social media content.

Not only does this make your website genuinely more helpful, but it also gives Google a better understanding of what your business offers, helping you appear in more relevant searches.

✨ Actionable Tip – Make a List of Customer Questions

Over the next week, keep track of every question your customers ask.

Whether it's about pricing, timescales, locations, products, or the process, write them down.

Then challenge yourself to answer one of those questions with a blog, FAQ, or social media post. If one customer is asking it, chances are many others are searching for it too.

🔎 Want to know exactly what your customers are searching for? At Digidol, we can research keywords, identify content opportunities, and help create website content that gets found by the people already looking for businesses like yours.

04/08/2026

Tip #028 – Use Local Keywords Naturally

You might be the best at what you do...

But if people can't find you online, they'll probably find your competitor instead.

If your business serves a specific town, county, or region, your website needs to make that crystal clear.

Think about how your customers search.

They're rarely looking for just a "plumber" or "website designer." More often, they'll search for things like "plumber in Shrewsbury" or "website designer in Mid Wales".

That's why using local keywords naturally throughout your website is so important. It helps Google understand where you work, making it easier to connect your business with local customers who are actively searching for your services.

If you cover several key areas, it may even be worth creating dedicated location pages. Just make sure they're genuinely useful, not copied and pasted. Include local project examples, testimonials, FAQs, service information, and anything else that's relevant to customers in that area.

✨ Actionable Tip: Check Your Location Signals

Take a look at your homepage, service pages, contact page, project pages, and Google Business Profile.

Would someone instantly know where you're based and which areas you cover?

If not, start weaving those locations into your content naturally. A few well-placed location references can make a real difference to your local visibility.

📍 Want to rank higher in local searches? At Digidol, we can optimise your website and Google Business Profile to help more local customers discover your business when they're searching for the services you offer.

28/07/2026

Tip #027 - Don't let your website go stale 🌐

Launching a new website is a huge milestone!

After weeks of planning, writing content, choosing images, and making those final tweaks, it's incredibly satisfying to finally hit publish.

But here's the mistake many businesses make...

They leave it untouched for the next three years.

Your website isn't a brochure, it's a living part of your business.

As your business grows, your website should grow with it. Services change, projects are completed, testimonials come in, and your customers start asking different questions.

If your website doesn't keep up, it can quickly start to feel out of date.

An outdated website doesn't just affect how customers see your business - it can also affect how search engines see it.

Google favours websites that are active, relevant, and regularly updated. Publishing blogs, adding case studies, refreshing service pages, and updating old content all signal that your business is current and continuing to provide value.

And don't forget your visitors!

There's nothing more off-putting than finding expired offers, old opening hours, broken links, or a gallery that hasn't changed in years. Small details like these can lead people to question whether the information, and the business, is still current.

✨ Actionable tip: Give your website a check-up 🩺

Set aside a little time to review your website.

Check your services, contact details, images, team information, opening times, testimonials, links and calls to action.

If anything feels outdated, unclear or no longer reflects what you do or offer from your business, update it and keep that new website feeling going.

🌐 Need help keeping your website active and up to date? At Digidol, we offer monthly SEO and marketing plans designed to keep your website maintained, monitored and moving forward with fresh content, updates and ongoing improvements. Reach out today for a free 1 hour consultation 💌

21/07/2026

Tip #026 – Turn Your Work Into A Portfolio

When you finish a project, complete a job, or deliver a service, it's easy to tick it off the list and move straight on to the next one.

But before you do, ask yourself...

"Could this become a case study for my portfolio?"

Every completed project is an opportunity to create content.

It shows real examples of your work, demonstrates the quality you deliver, and helps potential customers picture what you could do for them.

The best part? Creating a case study doesn't have to be complicated.

Simply explain:
• What the client needed.
• What work you carried out.
• Any challenges you overcame.
• The final result.

It's one of the easiest ways to show your expertise without feeling like you're selling.

And this works for almost every business.

A tradesperson can showcase a completed renovation. A web designer can explain the thinking behind a new website. A campsite can share improvements or highlight a guest's experience. A retailer can introduce a new product range. A consultant can explain how they helped solve a client's problem.

People don't just want to know WHAT you do, they want to see PROOF that you do it well.

Portfolios also make fantastic content for your website, social media, email newsletters, and even help improve your SEO.

✨ Actionable Tip – Document Every Success

The next time you complete a project, don't just file it away.

Take a few photos, jot down the key details, ask your client for a testimonial, and turn it into a short case study. Over time, you'll build a powerful portfolio of content that showcases your expertise and helps turn future visitors into customers.

📸 Need help creating content from the work you're already doing? At Digidol, we can help turn your completed projects into engaging case studies, portfolio pages, and social media content that builds trust and wins new business.

17/07/2026

Tip #025 – Tell the Story Behind Your Business

People don't just buy WHAT you do, they buy WHY you do it.

As a small business, one of your biggest advantages is something large companies often struggle to replicate... your story.

Maybe you started your business after spotting a gap in the market. Maybe you turned a hobby into a career, continued a family trade, or simply wanted to do things differently.

Whatever your reason, it's worth sharing!

Stories help people connect with your business on a personal level. They show the passion, personality, and purpose behind your brand, and that's often what people remember most.

The same goes for your products, services, and projects.

Don't just show the finished result. Tell people what inspired it, the problem it solved, the process behind it, or why it mattered to you or your customer.

Think about it...

"We've launched a new product." ✔️

"After months of testing and customer feedback, we've finally launched a product designed to solve one of the biggest frustrations our customers face." ⭐

Which one are you more likely to remember?

Facts inform. Stories connect.

And it's those connections that build trust, loyalty, and long-term customers.

✨ Actionable Tip – Share Your 'Why'

Choose one part of your business with a story behind it. It could be why you started, the inspiration behind a product, the journey of a recent project, or a customer's success story.

People love seeing the people behind the business, so don't be afraid to let them in.

📖 Need help telling your story? At Digidol, we can help turn your experience, projects, and expertise into engaging website content, blogs, case studies, and social media posts that help people connect with your business - not just your services.

14/07/2026

Out and About with Digidol! 🩷💙💚

Today we visited Ponthafren’s new shop in Newtown, which has recently opened its doors and marks another exciting step forward for an organisation that does so much for people across Mid Wales.

Ponthafren is a Powys-based mental health charity with centres in Welshpool and Newtown, providing support services, wellbeing activities, facilities and welcoming community spaces that help people improve their mental health, build confidence, develop connections and reduce social isolation.

At Digidol, we are incredibly proud to be working in partnership with Ponthafren, providing ongoing pledged monthly digital support to help with website updates, content improvements, technical support, activity updates and wider digital marketing advice.

For us, this partnership is about more than maintaining a website. It is about giving back to a charity that plays such an important role in our local communities and helping ensure their services, activities, facilities and fundraising efforts remain as visible and accessible as possible.

Mental health support matters to everyone. Whether someone is struggling with confidence, isolation, work, family, finances or simply not knowing where to turn, organisations like Ponthafren provide reassurance, connection and a welcoming place to start.

As a Welshpool-based business, supporting a charity that has such a direct impact across Powys means a lot. Strong communities are built when local organisations work together, and we are honoured to play even a small part in supporting Ponthafren’s work.

You can read more about our partnership with Ponthafren at
https://digidol.co/blog/digidol-becomes-a-proud-partner-of-ponthafren-association/

If you are in Newtown, make sure to visit their new shop and support the brilliant work they do. You can also support Ponthafren by following their updates, using their facilities, attending activities, sharing their work or reaching out if you would like to get involved 💛❤️🩵

07/07/2026

Tip #024 - Be consistent with your branding 🎨🖌️

Your branding is often the very first impression people get of your business.

Before someone reads your website, sends an enquiry, or walks through your door, they’ve already started forming an opinion based on what they see online. Whether that be from your logo, your colours, your photos, your social media posts or even the way you write captions or reply to messages.

All of these things shape how people perceive your business.

Now, this doesn’t mean every small business needs a huge corporate-style brand with a massive marketing budget.

But it does mean your business should feel consistent.

If your website looks completely different to your social media, your Instagram posts all use different styles, or your printed materials don’t match your online presence, it can unintentionally make your business feel less professional or less trustworthy.

Consistent branding helps people recognise you instantly.

It builds familiarity, strengthens trust, and makes your business far more memorable over time. The more consistent your business feels, the more confidence people tend to have in it.

And consistency doesn’t have to be complicated.

Sometimes it’s simply:
• Using the same logo everywhere
• Sticking to a recognisable colour palette
• Using similar fonts and graphics
• Keeping your tone of voice consistent
• Making sure your contact details and business info match across all platforms

✨ Actionable Tip: Audit Your Branding

Take 10 minutes to look through your:
• Website
• Social media pages
• Google Business Profile
• Email signature
• Printed materials

Do they all feel like they belong to the same business?

If not, start with the basics: use the same logo, colours, contact details, and a consistent style of wording wherever your business appears online.

🎨 Want your business to look more professional and trustworthy online? At Digidol, we help small businesses create a clear, consistent digital presence that builds confidence and helps you stand out for the right reasons.

30/06/2026

Tip #023 - Reserve your WhatsApp Business username

WhatsApp’s latest move is introducing usernames, giving people and businesses another way to connect without immediately needing to share or type in a phone number.

At present, businesses can reserve a username, allowing them to be among the first to create a unique username that matches their brand.

For small businesses, this is worth checking sooner rather than later.

A WhatsApp Business username gives customers another way to contact you without needing to type in your phone number. Instead, they can enter your exact username, scan a QR code, or use a direct link to start a conversation.

This could be especially useful if you already use WhatsApp for enquiries, bookings, quotes, customer questions or follow-ups.

It is also a simple branding opportunity. If your business already uses the same name across your website, Facebook, Instagram, Google Business Profile and email address, reserving a matching WhatsApp username helps keep everything joined up and easier to recognise.

However, it is important to know that creating a WhatsApp Business username does not hide your business phone number completely. Your number will still be visible on your business profile, and customers who already have your number saved will continue to see it as normal.

The feature is being rolled out gradually, so it may not be available to everyone yet. But if your business name is simple, popular or similar to others, it is worth checking early to help secure a username that fits your brand.

✨ Actionable tip: Claim your username

Open the WhatsApp Business app, go to Tools > Edit Profile > Create username, and check whether your preferred business username is available.

Try to choose something clear, recognisable and consistent with your existing social media handles and wider brand.

📲 Need help making your business easier to contact online? At Digidol, we can review your website, social media profiles, Google Business Profile and enquiry routes to make sure customers can find and contact you clearly.

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