Digidol

Digidol is a full-service Digital Marketing Agency based in Welshpool, Mid Wales. Get a Free 1-Hour Consultation for your business today!
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We offer Web Design, SEO, Managed Hosting, Copywriting, Content Creation, Social Media Management & More.

03/11/2026

Tip #037 - Don’t Make People Search for the Right Page

A good website is not just about how it looks.

It is also about how easy it is for people to find what they need.

If someone lands on your website and has to dig around to find your services, products, prices, contact details, booking information or key pages, there is a good chance they will give up and look elsewhere.

This is where good navigation matters.

Your main menu should guide people to the most important parts of your website quickly. It does not need to include every single page, but it should make the core journey clear.

Your footer can then support the rest of the journey.

A well-used footer can include contact details, opening hours, service links, useful pages, policy pages, location information, social links and anything else that helps people find what they need without cluttering the main menu.
Think of your navigation as a map.

The top menu should show the main routes, while the footer can provide the helpful shortcuts.

✨ Actionable tip: Check your website menu and footer
Look at your website as if you were a new visitor.
Can you quickly find the main services, contact details, important pages and next steps?
If not, your navigation may need simplifying, and your footer may need to work harder.

🧭 Need help making your website easier to use? At Digidol, we can review your website structure, navigation and customer journey to help visitors find the right information faster and take the next step with confidence.

30/10/2026

Out and About with Digidol! 🇦🇺🌏

This week’s Out and About is a little further afield than usual, as I’ve made the move back to Darwin in Australia for the next 9 months to continue my work as Marketing Manager for Renko Group!

Since 2023, I’ve been supporting Renko with their digital marketing, initially working alongside the team in Darwin before continuing remotely while travelling and then from Wales. Now, I’m back working with the teams in person, getting more involved in their day-to-day operations and helping showcase the incredible work happening across the group.

Renko Group is made up of several businesses, including Select Switchboards, Select Industrial, Dynamix Fabrication, Icon Engraving, Lighthouse Building Automation, Top Coat IFC and Custom Works.

And what a time to return, with Renko Group recently celebrating two wins at the 2026 Northern Territory Export & Business Awards 🏆

So, what does this mean for Digidol and our UK clients?

Not a great deal, in all honesty!

I’ve already been balancing my work with Renko Group alongside running Digidol from the UK, so the only change is where I’m working from.

I’ll continue dedicating two to three days each week to Digidol and our UK clients, while Michelle remains based in Mid Wales, working directly with local businesses and providing that all-important support on the ground.

We’ll continue supporting our existing clients with websites, SEO, digital marketing and ongoing website management, while also welcoming new businesses!

For me, it’s an exciting opportunity to continue growing Digidol internationally while maintaining the relationships and local connections that have helped build the business over the years. From independent businesses in Welshpool to industrial companies in Darwin, it’s a privilege to work with such a variety of people and businesses, helping them showcase what they do best.

So, while the Out and About posts might feature a few more palm trees and Australian businesses over the coming months, there’ll still be plenty happening back home in Wales too 🏴󠁧󠁢󠁷󠁬󠁳󠁿

And as always, we’re only ever a message, email or WhatsApp away 💬

13/10/2026

Tip #036 - Show Proof, Not Just Promises

Before someone buys from you, books with you or sends an enquiry, they are often looking for reasons to trust you.

This is especially true if they have never used your business before.

Trust signals are the small pieces of information that help reassure potential customers that your business is genuine, professional and reliable.

These could include reviews, testimonials, awards, accreditations, qualifications, insurance details, guarantees, professional memberships, case studies, real photos, years of experience, clear contact details or examples of previous work.

The important thing is where you place them.

It is useful to have a reviews page or an About page, but trust signals are often most powerful when they appear close to key decision points.

For example, add reviews near your contact form, testimonials on service pages, awards on your homepage, or warranty information beside a product or vehicle listing.

Do not make people hunt for reassurance.

Show them why they can trust you at the point they are deciding what to do next.

✨ Actionable tip: Reassure before the enquiry
Look at the pages where people are most likely to enquire, book or buy.
Are there clear trust signals nearby?
If not, add a review, testimonial, accreditation, project example, guarantee or useful piece of reassurance.

⭐ Need help building more trust through your website? At Digidol, we can review your customer journey and suggest simple ways to use reviews, case studies, testimonials and trust signals more effectively online.

07/10/2026

Tip #035 - Your Homepage Should Do More Than Look Good 🏠

Your homepage is often the first page people see when they visit your website.

But it should not just look nice.

It should help people understand where they need to go next.

A good homepage should quickly explain who you are, what you offer, where you work, why people should trust you, and what action they should take.

Think of it as a signpost for the rest of your website.

If someone lands on your homepage, they should be able to quickly find your main services, products, booking information, contact details, latest work, reviews or key pages.

This is especially important if your business has grown over time.

You may have added new services, products, locations, case studies, team members or booking options, but your homepage may still be presenting the business as it was a few years ago.

That can create confusion.

Your homepage should give people a simple overview and guide them towards the information that matters most.

✨ Actionable tip: Check your homepage journey
Open your homepage and look at it as if you were a new customer.
Can you quickly understand what the business does, where to go next, and how to enquire, book or buy?

If not, your homepage may need clearer signposting.

🏠 Not sure whether your homepage is doing enough? At Digidol, we can review your website structure and help make your homepage clearer, more useful and better connected to the rest of your online presence.

01/10/2026

Tip #034 - Answer Questions Before Customers Ask

Most businesses get asked the same questions again and again.

How much does it cost?
How long does it take?
Where do you cover?
Do I need to book?
How does the process work?

Instead of only answering these questions by email, phone or message, you can use them to improve your website.

Adding FAQs to important pages can make your website more helpful, clearer and easier to use. It gives potential customers quick answers before they enquire, which can help them feel more confident about taking the next step.

FAQs can also support your SEO.

People often search Google by asking questions, so answering those questions clearly on your website can help Google understand what your page is about.
The key is to use real questions that your customers actually ask, not vague questions added just to fill space.

Good FAQs should feel useful, natural and specific to your business.

✨ Actionable tip: Write down five questions
Think about the questions customers ask before they buy, book, visit or enquire.
Write down five of the most common ones and consider adding them to your homepage, service pages, product pages or contact page.

❓ Need help making your website more useful for customers? At Digidol, we can help turn common questions into clear website content, FAQs, blogs and service-page improvements that support both users and SEO.

28/09/2026

Out and About with Digidol! 🤝🏼💼

Over the weekend we were invited to celebrate Mid Wales Recruitment’s 1 year anniversary, and what a first year it has been.

We have worked with MWR from the very beginning, helping to create their branding, build their website, set up and manage their emails, and create support guides so the team could confidently upload and manage content (including adding new job listings) on their own website.

Of course, the more eagle-eyed followers will notice that Mid Wales Recruitment is my sister’s business, so she had absolutely no choice but to work with Digidol… but thankfully, we like to think it worked out pretty well 😂

On a more serious note, it has been incredible to watch the business grow from an idea into a thriving recruitment company that supports employers and job seekers across Mid Wales and beyond 🏴󠁧󠁢󠁷󠁬󠁳󠁿

In just one year, the team have worked with 48 different companies, helped hundreds of people register for work, achieved their GLAA licence, grown their own office team, and become finalists for the Powys Business Awards in the category of Best Start Up Business 2026.

I am incredibly proud of both Steph and Billy, and the whole MWR team, for everything they have achieved already. Starting a business is never easy, especially while balancing family life, responsibility and the pressure of making it work, so to see how far they have come in their first year is genuinely inspiring.

It has been an honour to play a small part in helping them on their way, and we are really looking forward to continuing to support Mid Wales Recruitment as they grow, develop and strengthen their digital presence even further.

Congratulations to the whole team on an incredible first year. Here’s to many more to come! 🎉

If you are a business looking for recruitment support, or someone looking for your next opportunity, Mid Wales Recruitment are well worth getting in touch with 🔵🟡

And if you are starting or growing a business and need support with your branding, website or digital presence, Digidol is always happy to have a chat 💬

24/09/2026

An incredible set of prizes ALL from local businesses in Mid Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿 including some of our Digidol clients 💻

Make sure you check out the competition hosted by Seren Neve Photography and enter by following Seren, liking and sharing the post below 👇🏻

16/09/2026

Tip #033 - One Page Can’t Do Everything

A lot of small business websites try to explain every service on one page.
It might feel tidy, but one page can only do so much.

If your business offers several different services, each important service may need its own space to properly explain what you do, who it is for, where you offer it, what is included, and how someone can enquire.

This helps customers because they can quickly find the service that is relevant to them, without having to read through information that does not apply.
It also helps Google.

If each service only has a sentence or two, or is simply listed in bullet points, Google has very little detail to work with. This can make it harder for your website to appear when people search for those specific services.

For example, instead of one short page that says “we offer cleaning services”, a business may benefit from separate pages for carpet cleaning, upholstery cleaning, rug cleaning and commercial cleaning.

The aim is not to create pages for the sake of it.

The aim is to give your most important services enough room to be useful, searchable and easy to understand. Done properly, this can help direct more high-quality traffic to your website and your inbox.

✨ Actionable tip: Check your service pages
Look at your website and ask whether your key services have their own clear pages.
If everything is bundled together, consider whether splitting your main services into dedicated pages could make your website easier to use and easier to find.

🧭 Need help structuring your website properly? At Digidol, we can review your current pages and recommend a clearer website structure that supports SEO, improves the user journey and helps customers find the right information faster.

09/09/2026

Tip #032 - Don’t Just Hope Google Finds You 🔍

Having a website is a great start, but simply putting a page online does not guarantee that Google has found it, understood it, or added it to search results.
This is where Google Search Console comes in.

Google Search Console is a free tool that helps you understand how your website is being seen by Google Search. It can show which pages are appearing, what people are searching before they click, and whether Google has found any issues with your website.

One of the most useful things you can do on Search Console is to submit your sitemap.

A sitemap is essentially a list of the important pages on your website. By submitting it through Search Console, you are giving Google a clearer route around your site.

You can also check whether your key pages are being indexed. In simple terms, this means checking whether Google has properly added them to its search results.
Because if a page is not indexed, it is very unlikely to bring you any traffic from Google.

✨ Actionable tip: Check what Google can see
Set up Google Search Console, submit your sitemap, and check whether your key pages are indexed.
Pay particular attention to your homepage, service pages, product pages, contact page and any important local landing pages.

📈 Not sure whether Google can properly find your website? At Digidol, we can review your SEO setup, check your sitemap and indexing, and highlight any simple improvements that could help your business become more visible online.

03/09/2026

Tip #031 - Write for humans, help the algorithms

Search is changing.

Google is changing, AI tools are becoming more common, and the way people find information online is continuing to evolve.

But for small businesses, the core principle remains the same. Your online content needs to be clear, useful, and easy to understand.

It can be tempting to write website content purely for Google, using awkward keywords, repeated phrases, and overly robotic wording in the hope that it will help you rank higher.

But good SEO should not make your content harder for real people to read.

Search engines and AI tools are getting better at understanding helpful content. They are looking for clear answers, useful information, trust signals, and genuine expertise.

So instead of trying to “trick” the algorithm, focus on helping your customers.

Clearly explain what you do, where you work, who you help, what problems you solve, and why people should trust your business.

Add useful FAQs. Share real case studies. Keep your Google Business Profile updated. Collect reviews. Write helpful service pages. Answer the questions your customers are already asking.

If your content is useful for real people, it is far more likely to be useful for search engines too.

✨ Actionable tip: Keep it clear and helpful
Read one page of your website and ask yourself:

Would a real customer quickly understand what we do, where we work, and what they should do next?

If not, simplify it. Humans are who get in touch and use your services, not AI. Make sure you are speaking to them.

🤖 Not sure how search changes could affect your business?

At Digidol, we can review your website, SEO, and local visibility to help make sure your business is clear, useful, and easy to find online.

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Welshpool

Website

https://digidol.co/

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