23/06/2026
AI search is changing, but SEO still matters.
Google’s new Search Central guide, “Optimizing your website for generative AI features on Google Search”, explains that optimising for generative AI search is still part of optimising for the wider search experience.
That means terms like AEO and GEO may be growing, but the foundations remain the same:
- Helpful, relevant content
- Clear page structure
- Strong technical SEO
- Trust and authority signals
- Content that answers real questions
Got questions about SEO and AI optimisation? Contact us on 01253 730 463 or email [email protected]