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Mint Sauce Media

Name: Mint Sauce Media
Address: York, YO304SU, GB
Telephone: +447796147749
Price range: £££
Rating: 5

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Mint Sauce Media

Mint Sauce Media are a Branding and WordPress Web Design & Development studio, founded by husband and wife, Chris and Jen.
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We create strategy based Branding and stunning Website Design for creative businesses that want to attract their ideal clients. We're a friendly, down to earth media company. Specialising in branding and Wordpress website design for creative businesses.

26/08/2026

When should you stop making the founder the entire brand?

When your business grows from “I” to “we”, your brand needs to grow with it.

In the early days, it makes perfect sense for the founder to be front and centre.

You are the business.
Your story builds trust.
Your expertise is what people are buying.

But at some point, things change.

You hire a team.
You take on bigger clients.
You become known for what the business does, not just what you personally do.

And yet your website still says:

“Hi, I’m Claire. I help…”

Your About page is entirely about your personal journey.

Your services are framed around what you do.

Your photography is just you.

And your website gives very little indication that there’s actually a capable team behind the business.

That can create a credibility gap.

Because if you want to be perceived as an established company, your website needs to communicate the capability of the business - not just the personality of its founder.

That doesn’t mean hiding the founder.

Quite the opposite.

Your story, perspective and personality can still be hugely valuable.

But the balance changes from:

“This is my business.”

to:

“This is the business I’ve built.”

That’s an important distinction.

Your founder story should open the door.

Your brand, team, expertise, results and client experience should convince people to walk through it.

If your business has grown significantly but your website still feels like a personal portfolio, it might be time to rethink who’s actually at the centre of your brand.

Is your website selling you, or the business you’ve built?

24/08/2026

Eight years in business teaches you when to say yes.

More importantly, it teaches you when to say NO.

When we first started Mint Sauce Media, like most business owners, we wanted every opportunity.

You want to be helpful. You want clients to be happy. You want the project. And, naturally, you want to pay the bills.

So it can be very easy to agree to things you know deep down aren’t right.

The unrealistic deadline.

The design decision you know won’t work.

The project that isn’t really a good fit.

The “quick little job” at 6pm.

The request to make it look just like a competitor.

The WhatsApp message on a Sunday morning that somehow feels like it needs answering immediately.

Eight years later, we’ve got much better at saying no.

Not for the sake of being difficult, but because experience has taught us that boundaries usually lead to better work.

If you’re paying us for our expertise, I think we have a responsibility to use it.

That means we won’t nod along with an idea we genuinely believe is wrong for your business.

We won’t promise a deadline I don’t think we can deliver properly.

And we won’t start designing something simply because you’ve asked for a logo or a website. I want to understand why you need it and what it needs to achieve first.

Of course, you don’t have to agree with everything I say.

But you will always get the advice we genuinely believe is right, even when that advice is:

“I really don’t think you should do that.”

I think that’s part of what you’re paying us for.

Eight years of running Mint Sauce Media has taught us plenty, and we're still learning.

But one lesson has definitely stuck:

Saying yes to everything doesn’t make you good at business. Knowing when to say no often does.

What’s something you’ve learnt to say no to since running your own business?

20/08/2026

There are few website headlines I love more than:

“Welcome to my website.”

Thanks. I’d gathered that from the fact I’ve just clicked on your website.

The problem isn’t just that it’s a wasted headline. It’s that you’ve used the most valuable bit of space on your homepage to tell me precisely nothing about your business.

And “Welcome to my website” isn’t alone.

"Unlock your potential."
"Creating a better tomorrow."
"Solutions that make a difference."
"Turning your vision into reality."

All perfectly pleasant.

All capable of describing approximately 14 million businesses.

Your hero section has an important job to do.

When somebody lands on your website, they should be able to understand pretty quickly what you do, whether it’s relevant to them and why they should keep reading.

That doesn’t mean your headline has to be boring.

But clarity comes first.

A useful starting formula is:

WHAT YOU DO + WHO YOU DO IT FOR + THE OUTCOME

Then use the supporting copy underneath to add personality, differentiation and detail.

Try the five-second test on your own website.

Open your homepage and look at nothing but the first screen.

If you knew absolutely nothing about your business, would you understand what you actually do?

And could you replace your logo with a competitor’s without needing to change the headline?

If so, it might be time to sharpen up that hero section.

And if you’ve already tried writing your own website copy and discovered that staring at a blank screen while trying to explain what you do is surprisingly difficult, we can help with that too.

As part of our website build projects, we offer copy polishing and full copywriting services. So whether you’ve got the bones of something that just needs sharpening up, or you’d rather hand the whole thing over, we can make sure the words work just as hard as the design.

Because a great-looking website with unclear copy is only doing half the job.

And whatever you do…

Please don’t welcome me to your website.

I know I’m here. 😂

18/08/2026

A few of the brands and websites we’ve had the pleasure of creating this year

And they couldn’t be much more different.

💻 Techscend
A clear, professional brand for an IT company that wants to take the jargon out of tech and put security first.

🥜 The Yorkshire Nutter
A bold new brand identity and packaging for a Yorkshire nut butter company, designed to have plenty of shelf appeal.

🌳 The Dreamery Hideaway
A website designed to capture the magic of a wonderfully unusual woodland attraction, while making it easy for visitors to discover what’s on and book their visit.

💜 Anne Hayward Associates
A new brand and website for a specialist SEND and inclusion consultancy, bringing clarity and professionalism to some seriously important work.

Four completely different businesses.

Four different audiences.

Four different personalities.

And that’s exactly how it should be.

We don’t have a particular “Mint Sauce look” that gets applied to every project.

Before we start designing, we get to know the business, who it needs to speak to, what makes it different and where it wants to go next.

Then we create something that feels like them, not us.

Because your brand shouldn’t look like it came from our portfolio.

It should look like it belongs to your business.

If your brand or website no longer feels like the business you’ve become, we’d love to help change that.

Brand identity. Website design. Packaging. Copy.

17/08/2026

Getting website traffic but wondering where all the enquiries are?

It’s easy to assume the answer is more traffic.

More SEO. More social media. More ads. More people clicking through.

But sometimes traffic isn’t the problem.

The problem is what happens AFTER they arrive.

Maybe your business has evolved but your website hasn’t caught up. Maybe your services aren’t immediately clear. Perhaps the design no longer reflects the level you’re operating at, or visitors are being pushed towards a “Book a call” button before they’re anywhere near ready.

And sometimes it’s something as simple as a website that looks lovely on a 27-inch screen but becomes an obstacle course on a phone.

Your website doesn’t just need to exist. It has a job to do.

It needs to quickly reassure the right people that:

✓ they’re in the right place
✓ you understand what they need
✓ you’re credible
✓ you can help
✓ there’s an obvious next step

If people are visiting but not enquiring, don’t automatically assume you need more clicks.

You might just need to make the clicks you’re already getting work harder.

Think your website might be holding your business back?

We design websites that look good, make sense and help turn visitors into conversations.

Drop us a message if you'd like a chat (no pressure)

14/08/2026

Some of the best people at what they do are the worst at telling anyone about it.

We spoke to someone today who's been brilliant at her job for 30 years. Genuinely brilliant.

The kind of reputation where people just... know you.
Work comes to you. You've never had to chase it.

She told us she'd never really needed her website. Never bothered updating it. Why would she? Nobody looks up someone whose name gets passed around a room already.

Then last week, she went to find herself on Google.

She wasn't there.

Not lower down. Not on page 2 or 20. Gone.

And she said it "bottomed her out." Because for the first time in decades, she realised that reputation built over 30 years can become invisible overnight if nothing's backing it up online.

Here's the bit that gets us: it wasn't her fault.
She's spent her career being excellent at her actual job, not at SEO. That's not a character flaw.

That's just... someone doing the thing they're good at, and trusting other people to handle the bit they're not.

But it's a good reminder for all of us. Your reputation might get you through today. It won't automatically get you found tomorrow.

If your website's become invisible while you've been busy being brilliant at your actual job, that's worth a look before it "bottoms you out" too.

13/08/2026

Quick question: do you know if your website actually works, or just looks like it does?

Because there's a difference. And most business owners have no idea until someone points it out.

We see this constantly. A website looks perfectly fine on the surface. Nice photos, nice colours, reads well.
But underneath, it's quietly invisible to Google.

Nobody ever told the owner because, well, it's not something you'd think to ask about.
Why would you?
You trusted the person you paid to know this stuff.

So here's a few plain-English questions worth asking about your own site:
✅ Does Google know which page to show people, or could it be confused by duplicate versions?
✅ Does every page have clear headings that say what it's actually about? (Not just nice fonts, actual structure Google can read.)
✅ Is there a "map" of your website that helps Google find all your pages?
✅ Are there simple instructions telling Google how to explore your site properly?

If you're reading that thinking "I have no idea," you're not alone. Most people don't. That's not the bit you're meant to know.

But it IS the bit your website should have. Every time. No exceptions.

A website isn't just a digital business card. It's meant to be found, and it's meant to work for you while you're busy doing everything else.

If yours has been sitting there quietly not doing its job, that's not on you.
Happy to take a look, no obligation, no jargon, just an honest answer. Just hop into our DMs.

12/08/2026

Good homepage design isn't about fitting as much as possible onto a page.
It's about guiding visitors towards making contact.

Every section of this homepage has a job to do.

✔ Capture attention with a clear message.
✔ Build credibility.
✔ Explain the services.
✔ Show evidence that they work.
✔ Make it easy to get in touch.

For Anne Hayward Associates, we also rewrote the copy from the ground up to better communicate decades of expertise in SEND leadership. The design was then built to support that message, creating a website that feels professional, approachable and authoritative.

A successful homepage should answer your visitors' biggest questions before they even think to ask them.

Can they trust you?
Can you help?
Why should they choose you?
What should they do next?

When those questions are answered in the right order, your website starts working much harder for your business.

11/08/2026

When you have a week away and your camera roll looks like this...

We're back in the office after a week in the Lake District, feeling refreshed, re-energised and ready to get stuck back in.

There’s something about getting away from the desk, swapping screen time for mountain views and spending a few days walking, exploring and generally slowing things down.

It’s been a proper reset.

I do think stepping away from work occasionally gives you a bit of perspective. You come back with a clearer head, fresh ideas and renewed enthusiasm for what you do

So, batteries recharged, walking boots put away and hundreds of Lake District photos still to sort through, it’s back to Mint Sauce Media and some brilliant client projects we’ve got underway.

We do have some availability opening up in October, so, if you’ve been thinking about a new website, refreshing an existing one, or giving your branding some much-needed attention, now would be a good time to have a chat with us!

03/08/2026

If you need us urgently... let's pretend you don't. 😄

After a busy few months, we're swapping websites, branding and deadlines for mountains, lakes and a bit of fresh air.

The Lake District has become our happy place, and we're taking a week to switch off, recharge and spend some quality time together (and probably consume far too much cake, but none of it counts if your walking, right?).

We'll be back soon with fresh ideas, renewed energy and ready to help with your next project.

Until then, if you send us an email, please don't panic if you don't hear back straight away. We'll get back to everyone as soon as we're back.

See you in a week! 🏔️

Address

York
YO304SU

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+447796147749

Website

http://www.mintsauce.media/

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