22/09/2026
How did you find the last creator you worked with?
Most of us in Ghana still do it the same way:
Scroll Instagram or TikTok → look at follower count → send a WhatsApp message asking for “analytics” → negotiate a price → hope their audience actually matches our customers.
It works sometimes. A lot of the time it doesn’t.
I’m trying to understand if this is just “how things are” or if brands and creators actually feel the pain of guessing every time.
If you’ve hired a creator (or been hired as one) in the last year, drop a quick comment:
What was the hardest part — finding them, checking if they were a real fit, or agreeing on a fair rate?
And if you have 2 minutes, the short survey is here:
https://www.surveymonkey.com/r/6LJYPH6
Curious what your real experience has been.