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Useberry

We enable UI/UX pioneers & agile product teams to get user feedback & rich, actionable insights in mins 🙌

03/06/2026

✨ Heatmaps are useful, but they are also easy to oversimplify.

🔥 A hot area does not always mean something is working.
❄️ A cold area does not always mean something is broken.

Without task context, user flow, or a better understanding of what people were trying to do, heatmaps can lead teams to jump to the wrong conclusions.

The real value comes from reading patterns carefully and connecting them to the full experience. That is when the data becomes much more useful.

👉 With Useberry, you can combine heatmaps with task results, user flows, recordings, and participant feedback, so your team can understand not just where people click, but what those clicks actually mean.

28/05/2026

In this webinar, Dave Powell shares practical advice on turning research into decisions stakeholders can actually use and how he keeps the end goal in mind even before the research starts.

- How you present the findings affects how fast people act on them
- Do not present research as information, present it as decisions
- Research becomes more valuable when it reduces ambiguity, not when it creates more information.

These are just some of the tips he shared on how to turn user research into reports stakeholders act on.

👇If you want to hear more, watch the webinar here
https://www.youtube.com/watch?v=qkTjj96SiHg

27/05/2026

🗂️ Before you redesign the menu, make sure the menu is actually the problem.

🧭 Sometimes the issue is grouping. Sometimes it is naming. Sometimes it is findability. And sometimes, the menu is just where a bigger UX problem shows up first.

In our newest article, our Senior UX Researcher Harry Karanatsios shares a 4-step flow to help teams understand what needs to change before touching the navigation.

Go to useberry.com/blog for the full article

22/05/2026

☕️ Coffee secured → Guardians assembled → Code pushed.

In our newest Day in the Life article, Sarah Doghri takes us through a frontend workday at Useberry, from morning standups and focus blocks to UX collaboration, components, and the very satisfying final git push.

Sometimes technical, sometimes team-focused, and maybe a little chaotic at times.. but always fun!

👉 Read what a typical day looks like for her at useberry.com/blog

20/05/2026

🎧 A workflow can look perfectly logical until real users show you their processes.

In this clip from If U Seek, Stéphanie Walter explains why complex products cannot be designed around assumptions or even best case scenarios alone. Let’s listen to how real progress happens when teams look closely at user behavior, edge cases, and the workarounds people create to get the job done.

🎙️ Want more of enterprise UX, accessibility, and designing for the real world, listen to the full episode at useberry.com/podcast/

19/05/2026

🌳🗂️Card Sorting and Tree Testing, these two methods get mentioned together a lot. They are complementary research methods but they are not interchangeable.

Card sorting helps you understand how people naturally group and label information. Tree testing helps you check whether people can actually find things in the structure you created. One helps shape the structure, the other helps validate it.

If your team is reworking navigation, menus, or content structure, knowing when to use each one can save a lot of guesswork.

14/05/2026

✨ Berry Post #3 is here. Time to meet even more Useberrys 🍓

Thanos: tomato profile → Smooth support, strong follow-through, turns every inquiry into a clear path forward.
Sarah: pineapple mode → Stacked ideas, layered UI, turns concepts into fresh components.
Ioannis: banana vibe → Low-key steady, great morale, keeps the build moving without burnout.

Some berries are obvious. Some are secretly botanical.
But all of them help the team move faster, smoother, and with fewer headaches.

And yes… still no strawberry.

Which berry are you?

13/05/2026

👎Usually, teams are too quick blame the words when something doesn’t land. But sometimes the headline isn’t weak. The CTA isn’t broken. The underlying issue is when, where, and how the message appears in the user flow.

✨ In our newest article, we look at how testing before launch helps marketing teams land campaign messages for those time sensitive campaigns, short promos, or key landing pages without worry.

👉 Read it here: https://www.useberry.com/blog/how-ux-research-helps-content-teams-write-better/

12/05/2026

⌛ A lot of teams still wait too long to test. By the time a design reaches development, feedback gets more expensive, changes get harder, and small UX issues have already had time to settle in. Early prototype testing helps you learn while ideas are still flexible.

That is one of the most practical things about testing in Useberry. With our design integrations, you can put prototypes in front of users, watch how they move, and spot confusion before the handoff becomes harder to reverse.

Easily import your designs and start testing with Useberry today.
✨Learn more at useberry.com/prototype-testin

08/05/2026

🧹A cleaner menu can look better and still leave users just as lost.

Our Head of Design George Kordatos, breaks down why the root cause of navigation problems are often deeper than the design itself, in the structure, labels, grouping, and the lack of research behind the redesign. If your team is reworking navigation, this is a good reminder that polished UI alone will not fix weak information architecture.

Read the full article and see why better menu redesigns start with better decisions underneath it:
https://www.useberry.com/blog/your-menu-is-not-your-information-architecture/

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