Studio Sonda

Studio Sonda We create better brands and a better future, with you. Our strength lies in doing all this together, with you!

We are Sonda, an internationally recognized and award-winning creative team capable of understanding how to create globally relevant brands, strategies, and projects in a way that they achieve tangible market success, prove the power of creativity and, above all, connect and create a better society. Our working principles overcome the classic boundaries existing in the relationship between client

– agency – user and build partnerships as the base for working on communication and creative strategies and brands of the future. You enable us to get insights and understand the purpose of the challenges you are trying to solve or improve. After the phases of research, reflection, and strategic planning, we choose together tools and mechanisms to conceive creative concepts that always differ from case to case, since they are designed exactly for your specific needs. This way of working is a guarantee of logical and intuitive solutions which are strategically thought out, fully personalized, market efficient, and original, and that strive to have the most positive impact on our society and planet.

We're incredibly excited to officially announce the next season of Designed by People - a program that offers you the ch...
01/09/2026

We're incredibly excited to officially announce the next season of Designed by People - a program that offers you the chance to become the part of a team that will design an iconic product.

Our partner for 2026 is Tjestenina Klara Marić - a manufacturer of high-quality hand-made Istrian pasta beloved across Croatia and the region. In our workshops you'll have the chance to design a completely new pasta shape, along with its name!

The applications are:
📌 Completely free!
📌 Start today (September 1)
📌 End September 21

And you can find them at the link: https://bit.ly/DBP26

The workshops will be held at the Sonda Creative Center in Vižinada - see you there!

28/08/2026

We've been busy preparing the next Designed By People program. And we're almost ready to serve it. 👀

Over the years, Designed By People has brought everyday people into the creative process for Elan, Kraš, Radenska and Ledo - proving that each and every one of us can design something iconic and memorable.

So, what's next?

Here's a hint: something new is on the table. Can you guess what it is? 🍝

Your bank is in your thoughts more than you admit to yourself.Morning coffee. A quick transfer. Splitting the bill. Tapp...
27/08/2026

Your bank is in your thoughts more than you admit to yourself.

Morning coffee. A quick transfer. Splitting the bill. Tapping your phone on the way home.

That's exactly where "Tu smo" begins. A communication platform created for OTP banka d.d., built around the idea that the best brands don't just show up for life's biggest moments. They're there for all the small things, too. 💚

Building a communication platform for OTP banka d.d. meant solving more than a branding challenge.How do you stand out i...
26/08/2026

Building a communication platform for OTP banka d.d. meant solving more than a branding challenge.

How do you stand out in a category where everyone talks about rates, loans and products?

With "Tu smo", we shifted the focus from transactions to everyday moments. People don't build relationships with their bank only through life's biggest decisions, they build them through the small ones they barely notice.

Designed as a long-term platform, "Tu smo" gives OTP Banka one consistent voice across every touchpoint from TV and OOH to digital, social and internal communications, while leaving room to grow with every future campaign, product and service.

Sometimes, the biggest shift isn't saying something louder. It's showing up differently.

24/08/2026

Creating a platform for OTP banka d.d. wasn't about finding the next big tagline. It was about creating something that could grow with the brand.

The challenge? Build a communication platform flexible enough to work across every touchpoint, while staying simple, relevant and instantly recognizable.

"Tu smo" is rooted in the everyday moments people rarely think about - paying, saving, planning, growing. The moments where a bank quietly plays its part. By bringing those moments into focus, the campaign transforms everyday banking into a meaningful brand story.

Storytelling doesn't end at the hotel room. We developed a range of branded merchandise and printed materials that trans...
21/08/2026

Storytelling doesn't end at the hotel room. We developed a range of branded merchandise and printed materials that translate Hotel Jadran's identity into tangible keepsakes, strengthening the connection between guests, the destination and the brand.

Find out more: https://bit.ly/SondaJadran

Grounded in historical research and authentic local heritage, Hotel Jadran was designed as a place where every touchpoin...
19/08/2026

Grounded in historical research and authentic local heritage, Hotel Jadran was designed as a place where every touchpoint tells part of Poreč's story.

One of the most inspiring discoveries during the research process was Andiamo a Parenzo, a historical song that informed the project's storytelling, and design direction. From room narratives and guest materials to signage, original collages and curated details, every element contributes to a single, cohesive experience inspired by the town's rich heritage.

Find out more about the project: https://bit.ly/SondaJadran

17/08/2026

More than a restoration, Hotel Jadran is a story brought back to life.

Inspired by local history and developed in collaboration with the local museum, each room tells its own tale through bespoke design, original collages, carefully chosen books, and details rooted in Poreč's heritage. One of our favourite discoveries? The historical song Andiamo a Parenzo, which became part of the hotel's storytelling.

Captured through the photography of Lorna Kijurko and complemented by a custom magazine created for guests, every detail invites visitors to discover the hotel's past in a contemporary way.

Because the most memorable stays are the ones with a story to tell.

A big thanks to Valamar!

01/08/2026

The most impactful campaigns are the ones that leave something behind.

We opened the campaign alongside influencers, inviting their audiences to take the first step. Then, together with Tukan and Mona, we continued the conversation, bringing Croatian Sign Language closer to younger audiences through engaging, social-first content.

Created in collaboration with the Croatian Association of the Deaf and Hard of Hearing, "Dobar znak daleko se čuje" is a reminder that the right platform can do more than communicate. It can inspire action.

We learned to sign. Now it's your turn. Because .

31/07/2026

The real value of a brand character isn't measured by a campaign launch.

It's measured by its ability to stay relevant over time.

Through Tukan's Instagram and TikTok channels, we create social-first content that turns everyday moments into opportunities to strengthen the brand, reinforce a consistent voice and build long-term recognition.

Because every interaction shapes the brand.

And Tukan knows.

Address

Vizinada 62
Vizinada
52447

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 16:00
Thursday 08:00 - 16:00
Friday 08:00 - 16:00

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