02/09/2026
Sound defines radio. We built Bravo’s new visual identity around it.
We used the form and behaviour of sound waves as the construction principle for both the logo and a flexible system for generating brand graphics.
In motion, the graphics shift and change form with the rhythm of the programme. Motion is built into the identity from the outset, allowing it to respond to the energy and pace of radio.
The system works across digital and print communication, broadcast graphics, the mobile app, and concert stages. The same principles extend to Bravo’s sub-brands, giving each one a distinct expression while keeping the wider brand family recognisable.