Widarto Impact

Widarto Impact We are Widarto Impact. We are an independent design and strategy company based in Trenggalek, Indone

We built a new system.Then we tested it on our own work.SCANR is Widarto Impact’s design intelligence approach, built to...
01/06/2026

We built a new system.
Then we tested it on our own work.

SCANR is Widarto Impact’s design intelligence approach, built to evaluate whether packaging is ready to perform before it goes to print.

Clarity. Distinctiveness. Digital visibility. Purchase intent signals.

We applied it to Arummi, one of our past packaging redesign projects.

Communication Clarity up 26%.
Digital Performance up 32%.
Overall GPA from 2.7 to 3.8.

The biggest gain came from one strategic decision:

Replacing “Minuman Kacang Mede” with “CASHEW M*LK”.

It made the product easier to read, easier to place in the category, and stronger in digital contexts.

Not just a visual change.
A strategic one.

This is how Widarto Impact approaches packaging now.

SCANR by Widarto Impact

A product that does not move is not just a design problem.It is a business problem.In consumer goods, packaging is often...
27/05/2026

A product that does not move is not just a design problem.
It is a business problem.

In consumer goods, packaging is often the first argument for why a product deserves attention, trust, and purchase.

But many packaging decisions fail when they are shaped by internal preference instead of market reality.

Strategic packaging design is not made to please the loudest person in the room.

It is made to help the product move off the shelf.

🔥 Explore us at widartoimpact.com

Too many opinions don’t make design better.They make it average.And average gets ignored.Good design needs clarity.Not c...
22/05/2026

Too many opinions don’t make design better.
They make it average.
And average gets ignored.
Good design needs clarity.
Not committee compromise.

Explore us at widartoimpact.com

The formula gets you to the shelf.The packaging gets you off it.
20/05/2026

The formula gets you to the shelf.
The packaging gets you off it.

Now featured and curated by ~ Packaging. ✦Soy holds 37.4% of a $23.8 billion plant-based milk market, yet much of the c...
17/05/2026

Now featured and curated by ~ Packaging. ✦

Soy holds 37.4% of a $23.8 billion plant-based milk market, yet much of the category still speaks the language of dairy alternative.

Familiar formats. Familiar cues. Functional messaging. Strong nutritional credentials, but limited lifestyle presence.

HAVV repositions soy from dairy alternative to premium functional beverage, moving it closer to the world of modern RTD and further from the commodity shelf.

Built through brand strategy, naming, identity, and packaging, the system introduces three SKUs designed around daily moments with one scalable visual language.

Full project at widartoimpact.com
Direction & Designed by .widarto369

HAVV was created to move soy milk beyond its familiar category codes.Soy has strong nutritional credibility, but many br...
29/04/2026

HAVV was created to move soy milk beyond its familiar category codes.

Soy has strong nutritional credibility, but many brands in the category still feel either too traditional, too clinical, or too quiet for modern lifestyle consumers.

The opportunity was to make functional soy feel more desirable without losing clarity.

We built HAVV around a bold, rounded wordmark designed for instant recognition across cans, variants, and everyday moments. The packaging system uses colour, scale, and typography to create a clear hierarchy: brand first, variant second, functional benefit third.

The typography was chosen with the same discipline. Grenette Pro gives the variant names editorial weight and distinction, while Ariana Pro keeps product descriptors, benefit lines, and nutritional cues clear at small scale.

Nothing is decorative.

Every element has a job: to stop the eye, clarify the product, guide variant choice, and give functional soy a more modern, memorable presence.

Brand strategy, identity, and packaging by .official

Creative Director .widarto369

Full case study at widartoimpact.com

Soy has the numbers.Soy has the nutrition.What it has rarely had is desire.While oat has become culture, soy has remaine...
28/04/2026

Soy has the numbers.
Soy has the nutrition.
What it has rarely had is desire.

While oat has become culture, soy has remained too often in commodity language: clinical, predictable, and under-branded.

HAVV was created from that gap. Not another soy milk, but a functional soy beverage built for modern daily rituals.
widarto369 and team developed the strategy, name, identity, and packaging system to capture that opportunity, transforming a commodity perception into a more premium, lifestyle-led proposition.

The work moves soy beyond dairy-alternative cues through a slim 330ml can format, a custom wordmark built for recognition, and a calmer visual world of olive, sage, and terracotta.

The range is built around moments of need, not flavour alone.

Daily Original.
Botanical Calm.
Gut Restore.

A familiar category, repositioned with sharper intent, stronger desirability, and a system built to scale.

and by .official

Full case study at widartoimpact.com

The same two letters. Every context.From hand to street. From studio to city. The IV mark was designed to hold; not just...
13/04/2026

The same two letters. Every context.

From hand to street. From studio to city. The IV mark was designed to hold; not just on a can, but across every surface, every scale, every market it enters.

This is what a brand system looks like when nothing is left to chance.

Agency: .official
Creative Director: .widarto369

Two letters. One material. No compromises.IV Sparkling Water was designed for a Saudi Arabian beverage company building ...
10/04/2026

Two letters. One material. No compromises.

IV Sparkling Water was designed for a Saudi Arabian beverage company building beyond regional borders - into markets where premium is not a price point, but a standard of conviction.

The IV logotype was not a typographic exercise. It was a structural decision. Eko Widarto calculated every angle, every weight, every spacing interval to project authority at any scale – rendered in pure black directly onto uncoated aluminium. No label. No shrink wrap. Nothing between the brand and the consumer but the product itself.

Most brands in this category compete by adding more. IV was built by removing everything that didn’t earn its place.

In premium markets, restraint is the rarest differentiator. This is what it looks like.

This is the standard we hold every project to — regardless of category, scale, or market.

Brand Identity & Packaging System: .official
Creative Director: .widarto369
Motion:

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Trenggalek

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+82264321118

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