websitesforclinics.com

websitesforclinics.com Ireland’s leading provider of branding, websites, online shops and mobile apps for Clinics & Salons

Salon Solutions specialises in branding, websites, online shops, and mobile apps for Salons and Clinics focused on skincare, laser and aesthetic treatments. We help salon and clinic owners, nurses and medical professionals to create a strong online presence to attract and convert more clients, generate new bookings and communicate your brand, expertise and services. Check out our other brand 'www

.websitesforclinics.com' dedicated to the aesthetic industry. We regularly contribute to leading industry publications including Professional Hair & Beauty Ireland and The Salon Magazine in the UK. Our blog offers practical advice for those looking for information on how to effectively market their clinics and salons. Lisa was shortlisted as a finalist for Business Director of the Year November 2024 for the Professional Beauty Awards.

07/08/2026

Every good ad has three things. Nothing more complicated than that. 🎯

Richard Gibbons broke this down for us on Ask the Experts — hook, story, offer.

A hook that makes someone stop scrolling. A story they can see themselves in. And one clear next step — not “visit our website,” but book a consultation, book a call, watch this.
Miss any one of the three and it doesn’t matter how good your treatment is. People scroll past.

One thing he was clear on too — don’t send that ad traffic straight to your homepage. Build a landing page. Otherwise you’re sending someone straight into the abyss.

Full episode on YouTube — link in bio.


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03/08/2026

Here’s something most clinic owners get backwards. 📌
They wait for the device to arrive before they start marketing it.

Richard Gibbons put it simply in this week’s Ask the Experts: start promoting before it’s even delivered. Build a waitlist. Run a model day. Get a few bookings and testimonials in before you open it up to the public.

Because marketing has lag time. If you wait until day one to start, you’re not getting bookings on day one — you’re getting them a week or two later, after the finance payment’s already due.

The clinics who get it right aren’t the ones with the best device. They’re the ones who were proactive, not reactive.
Watch the full conversation — link in bio.

31/07/2026

New episode of Ask the Experts is live today. 🎬
If you’ve invested in a new device — a laser, a HydraFacial, anything — and it’s not earning what it should be yet, this one’s for you.

I sat down with Richard Gibbons, founder of Boost My Customers, who’s helped hundreds of aesthetic clinics turn a brand-new machine into a fully booked diary. We covered the full journey — from the day you decide to invest, right through to a diary that’s full before the device even lands.

In this episode:
‼️The two biggest mistakes clinics make in the first 90 days with a new device
‼️Why you should be marketing it before it even arrives, not after
‼️The simple three-part framework behind every ad that actually converts
‼️How to get your whole team selling it without it feeling pushy
‼️Why discounting might be costing you the loyal clients you actually want
‼️What to have in place before you invest in your next device at all

Honest, practical, no fluff — full episode on the Websites for Clinics YouTube channel now. Link in bio. 🔗

29/07/2026

You’ve just spent thousands on a new aesthetic machine, but is it actually paying for itself yet? This month on Ask the Experts, we’re tackling exactly that. Aesthetic devices and machines and how to make sure your investment earns its keep.

I’m talking to Richard Gibbons, founder of Boost My Customers, the paid ads agency that’s helped hundreds of aesthetic clinics turn expensive new equipment into a fully booked treatment diary. Richard also speaks at industry events across the UK, Ireland, and Dubai, and works with big brands like Cutera, Lumenis and HydraFacial.

The full episode drops on Friday, so don’t miss it.

24/07/2026

Loved working with the brilliant Loredana Stana 💕
New location, new skin services, new website — a full digital makeover for SLS Beauty Clinic to match Loredana’s expertise.

A private, specialist-led sanctuary in High Wycombe, founded by Loredana — Level 4 qualified with over 20 years’ experience. Moving away from rushed, high-street beauty into a refined, results-driven approach: structured consultations, clinical-grade plans, and treatments like laser hair reduction, skin rejuvenation, microneedling and chemical peels. Plus the essentials — waxing, tanning, lash and brow.

Thank you Loredana for letting me bring your vision to life online 🙂

www.slsbeautyclinic.co.uk

22/07/2026

Eighteen years in business. Two floors. Thirteen staff. Treatments her clients didn’t even know she offered.

Laura from Burgundy Beauty came in on her annual leave this week because she knew it was time.

Her website did the basics. It sent clients to the booking. But it hadn’t kept up — and as a client herself, she knew exactly what that meant. “If a business doesn’t look fresh online — it has an effect.”

We are so excited to be working with Laura on the next chapter of Burgundy Beauty. Watch this space. 👀

Is your website still showing your business as it was — not as it is today? Grab your free consultation for a new website in the Link in our bio.

Is your clinic already using AI… or still wondering if it’s for businesses bigger than yours? 🤖✨My latest column is live...
19/07/2026

Is your clinic already using AI… or still wondering if it’s for businesses bigger than yours? 🤖✨

My latest column is live in the July/August issue of Aesthetic Medicine Magazine — and this one’s a practical one.
We break down the AI tools already helping clinics like yours:

📲 Website agents that chat with visitors and turn them into bookings
💬 AI handling your social media replies and enquiries
🔍 Skin scans that predict treatment results before a consultation ever happens
📅 AI that fills the “whitespace” in your diary by reaching out to lapsed patients
📝 Automated consultation notes — straight into your PMS, no more manual write-ups

None of it replaces you or your team. It just gives you back the hours currently lost to admin — and fills the gaps in your diary you didn’t even know were there.

You don’t need to adopt all of it at once. Pick the one area costing you the most time, and start there.

📖 Read the full piece in Aesthetic Medicine Magazine, July/August 2026 🔗 Link in bio

Aesthetic Medicine UK & Ireland/

15/07/2026

Quiet season at the clinic? That’s not a problem — it’s your Q4 head start.

Your last quarter is your busiest — gift vouchers, online retail, gift sets, party season, and the “new year, new me” searches that start before January even begins, showing up in Google and in AI search summaries.

If you’ve been putting a brand new website off because of the time it takes or a past bad experience, here’s the reassurance: we’re industry experts in clinics, we handle everything including branding, positioning and compliant content,
and we stand over the technology and the service — live in just a few weeks. Right now, while things are calmer, is exactly when to get it sorted online.

Book your free website strategy consultation with me — link below or website. No obligation, just clarity.


https://www.websitesforclinics.com/book-a-consultation


Navigating aesthetic marketing can feel like a legal minefield. 😬 With strict regulations from the ASA and MHRA, saying ...
30/06/2026

Navigating aesthetic marketing can feel like a legal minefield. 😬 With strict regulations from the ASA and MHRA, saying the wrong thing—even in a patient testimonial or a simple before-and-after caption—can put your reputation at risk.

The secret? Focus on benefits, prioritise consultations, and ditch the high-pressure sales tactics.

Swipe through for a quick checklist to ensure your website and social media grids stay compliant! ⚖️✨
Published in Aesthetic Medicine Magazine June 2026.

Aesthetic Medicine

Address

Southern Cross Road
Bray

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+353866059840

Website

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