Indeemo

Indeemo Our AI powered, in-the-moment video research platform helps you understand People, Products and Experiences in the context of everyday life.

We help researchers and designers remotely research human needs, behaviours, journeys and experiences; in context and in-the-moment. Our platform leverages mobile, video, private social networking and artificial intelligence technologies to give research and design teams a direct, unfiltered, contextual understanding of what really matters to their target audience. Our clients range in size from i

ndividual consultants to agencies to government departments and global brands. Spanning every industry and sector, the clients we support use Indeemo in both B2C and B2B contexts for the following qualitative research methodologies:

- Mobile / digital ethnography,
- Diary studies,
- Journey mapping,
- Pre-tasking focus groups / interviews,
- Unmoderated usability testing,
- Product testing,
- Omni-channel path-to-purchase,
- User experience (UX) and customer experience (CX) research.

27/06/2024

Continuing our series on journey mapping, This blog shows the importance of . By mapping the employee journey, businesses can identify key moments of engagement and areas for improvement, leading to higher satisfaction and productivity. This method provides valuable insights for creating a supportive and motivating work environment.

https://indeemo.com/blog/importance-employee-journey-mapping

26/06/2024

Continuing our series on journey mapping, this blog delves into as a generative research tool. This method uncovers insights into user experiences by capturing real-time interactions and emotions through . By mapping out user journeys, businesses can identify pain points and opportunities for improvement, ultimately enhancing product design and customer satisfaction. This approach is invaluable for creating user-centric solutions that resonate with target audiences.

https://indeemo.com/blog/user-journey-mapping-tool-generative-research

25/06/2024

This week's series focuses on and its application across various research agendas. This blog explores , a crucial tool for understanding the healthcare experience. By using and real-time data capture, this method provides in-depth insights into patient behaviours, emotions, and interactions throughout their healthcare journey. This approach helps healthcare providers enhance patient care and improve overall health outcomes by addressing pain points and optimising the patient experience.

https://indeemo.com/blog/patient-journey-mapping-tool

20/06/2024

In this case study, we showcase how was used to capture the comprehensive customer experience of electric vehicle (EV) owners. Through a three-week study involving video diaries, researchers gathered insights into the challenges and benefits of EVs. The study also provided unexpected UX insights, demonstrating the depth and adaptability of digital ethnography for understanding consumer behaviour.

https://indeemo.com/eletric-vehicles-customer-experience-digital-ethnography

19/06/2024

How can mobile ethnography support sustainable change by providing deep insights into consumer behaviour? Using this qualitative research method, businesses can gather real-time data on customers' sustainable actions, preferences, and challenges. This helps in designing strategies that align with consumer values and promote sustainability. Mobile ethnography not only captures authentic, in-context experiences but also reduces the need for travel, thus lowering the carbon footprint of research activities.

https://indeemo.com/blog/mobile-ethnography-sustainable-change

18/06/2024

This week, we are focusing on sustainability, and how it is often at the forefront of consumer research. This blog explores how in-the-moment research techniques, such as diary studies, offer valuable insights into consumer behaviours and attitudes towards sustainability. By integrating qualitative insights with quantitative data, brands can better understand and empathise with their customers' sustainable practices.

https://indeemo.com/blog/consumer-behaviour-attitudes-towards-sustainability

13/06/2024

This blog explores each stage of the buyer journey, from awareness to post-purchase, demonstrating how these techniques capture authentic consumer behaviours and emotions. Ideal for businesses seeking to understand and optimise their customer experience, this post is a must-read for leveraging innovative research methods.

https://indeemo.com/blog/understanding-buyer-journey-mobile-qualitative-research

12/06/2024

This post offers practical market research tips, utilising video tasks and detailed demographic analysis to uncover consumer behaviours and preferences. Learn how family dynamics and daily routines influence product choices and discover effective ways to connect with your audience. This insightful guide is perfect for businesses aiming to refine their products and services to better meet customer needs.

https://indeemo.com/blog/market-research-tips-product-preferences

11/06/2024

In this blog post, we delve into the intricacies of the Path to Purchase. Explore the journey from awareness to decision-making, enhanced by video-based research and mobile screen recording. Gain insights into consumer behaviour, both online and offline, to optimise customer experience and drive brand loyalty. This post highlights innovative methods for capturing real-time behaviours and emotional responses, offering businesses a comprehensive understanding of their customers' decision-making processes.

https://indeemo.com/blog/video-insights-path-to-purchase

06/06/2024

In this blog, we explore the critical role of consumer feedback in shaping market research strategies. We discuss how detailed insights into consumer occasions, habits, omni-channel experiences, product preferences, and brand perceptions guide business decisions. This blog emphasises the transformative impact of video feedback in capturing nuanced consumer behaviours and emotions, enhancing the depth of insights, and fostering empathy.


https://indeemo.com/blog/consumer-feedback-market-research?rq=shop

05/06/2024

"Beyond Surveys: Video Research & Shop Alongs in Market Research" discusses how video research and shop-alongs enhance market research. It explains the benefits of real-time observations, interactive methodologies, and contextual insights gained from accompanying participants during their shopping trips. The blog highlights the importance of understanding consumer behaviour, identifying pain points, and obtaining immediate feedback. It also emphasises the role of in-the-moment video research in providing richer, dynamic insights into shopping experiences.



https://indeemo.com/blog/video-research-shop-alongs-market-research?rq=shop

04/06/2024

In this blog, we discuss the importance of understanding the customer journey using remote path-to-purchase research. It highlights how mobile ethnography can capture real-time, in-context insights into shopper behaviour across various channels, improving the overall shopping experience. The blog emphasises the benefits of using Indeemo for agile and comprehensive data collection, enabling researchers to identify pain points and optimise sales channels effectively.



https://indeemo.com/blog/remote-path-to-purchase

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