13/08/2026
What happens in your CRM when a deal moves from in progress to closed lost?
If just the status changes, but the reason behind it never gets captured, then your sales leaders are left guessing about what happened.
We see this a lot in monday.com setups. A status can be changed in seconds with no feedback, so leadership has no real way to understand what's actually happening to their pipeline.
monday.com's column validation feature fixes that. It lets you set rules directly on a status column, so a change can't go through until certain conditions are met.
In our latest article, we break down:
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How conditional and validation rules work in practice
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Give an example of a client who used it to understand why deals were being lost
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Why it takes no enterprise tier and no developer to set up
Check it out: https://hubs.li/Q04s3rLs0