Zoomailer

21/12/2012

All the staff at Zoomailer would like to wish everyone a Happy Christmas and a Happy New Year

02/10/2012

The 5 Top Tips For Using Email Marketing

1. Always ask for customers’ permission before sending emails.

2. Make a good first impression.
This is divided into two sections: sender and subject line.

3. Personalize your emails.
You need your customers to feel like they not just anyone or see your company as just any company. Address your customers by name in emails.

4. Focus on Content and Design.
Short, clear, effective content is the best way to appeal to your customers. You need attractive design so the customers read your message in the limited time they will give your email.

5. Customize your newsletter every time.
No two newsletters should be exactly the same. Edit your newsletter every time. Even have different newsletters for different customers depending what they are interested in from your company.

More to come

27/07/2012

"Like" if you think this is true

20/07/2012

Fantastic chance to win an E-mail Marketing Platform for your favorite charity or club - just nominate by clicking this link:

http://zoomailer.net/AA7-BT7/s.aspx

26/06/2012

Some food for thought.

Charity Email Marketing is now more than ever essential to reassure and thank donors of their value and importance.

22/06/2012

Is E-Mail Marketing just Spam?

Even though E-Mail Marketing has played a key role in Digital Marketing Mix for many years, occasionally I’m asked by business owners is ‘email marketing “spamming”?

Let’s begin by clarifying what spam is? Defined as “the flooding of Internet with many copies of the same electronic message, in an attempt to force the message on people who would not otherwise choose to receive it”

So, if you happen to ‘find’ a list of e-mails somewhere of people you don’t know, who don’t know you and decide to e-mail them – via Outlook or indeed any E-Marketing Software then yes, that is pure spam.

Email Marketing on the other hand is permission based engagement between two parties who have a business relationship, the communication s emanates from a mailing list that the recipient has ‘opted in’ and ‘subscribed’ to. Good practice states that at this point a secondary step is taken to reconfirm the subscriber is who they say they are and that they are still interested in signing up. That eliminates error or malice from a third party.


All recipients receive an option to unsubscribe or opt-out from every mailing received. This is best practice and will ensure compliance with legislation. To avoid the label of a ‘spammer’ – it’s recommend you use dedicated e-mail marketing software....

E-Mail Marketing has played a key role in Digital Marketing for years, occasionally I’m asked by businesses is ‘email marketing “spamming”?

20/06/2012

In the course of conversation with a customer recently – he remarked to me in his opinion “the time of email marketing had passed and that it was now an unreliable medium to grow recurring revenues”

I wasn’t overly surprised at the statement as for the last couple of years a number of large companies here and in the U.K have given Email Marketing a bad name. The vast majority of companies here understand that blanket bombing their existing database with newsletters, offers and adverts on an over frequent basis is a sure fire way to alienate their subscribers.

The 2012 Irish Digital Marketing Sentiment Survey tracks digital marketing trends and how Irish marketers treat e-mail marketing in their overall marketing mix. The study, the most extensive of its kind undertaken among Irish marketing professionals, was conducted by online consultancy AMAS in partnership with the Marketing Institute of Ireland.

Is Email Marketing Dead or Alive? Has the time of email marketing passed & is it now an unreliable medium to grow recurring revenues?

29/05/2012

Check out ZooMailer's EasyEditor

We’re evolving. A while back we made some upgrades to ZooMailer’s design. We had several goals in mind, all of which contribute to making the app nicer for you to use.

05/04/2012

At last a local based email marketing expert has arrived...the future looks bright, happy e-aster!!

05/04/2012

Cue fanfare .... Dun-dun dun dun duuun duun-dun duuuuuuun

Friends, Romans, countrymen, lend me your ears .. well actually lend me your eyes might be more apt!

Proud to announce that our brand new website www.zoomailer.ie is now 'LIVE' as Bill O'Herlihy would say.

You were kind enough to like our page, I would genuinely love some feedback about our new website .. let me know what you think, is it easy to read, does it get the message accross about email marketing!!

All messages gratefully appreciated.

Web design and SEO agency services by Promozoo | Zoomailer – Email Marketing software for targeted, online, direct, mass & bulk email marketing services including newsletters, email templates in IRL.

29/03/2012

That's 100 likes on ZooMailer, thanks to everyone for helping out. Louise Doran was the 100th and she wins.. wait for it ... a crunchie ... yes we know no expense ;-)

09/02/2012