23/02/2026
New Work - Eduardo’s Negroni
Inspired by the founder’s tales from his Italian grandfather and crafted using locally sourced and seasonal ingredients, this superb ready-to-drink cocktail range is complex and classic, while additional releases experiment with innovative expressions of the iconic Negroni. With two releases now available, and many more to come, each sip celebrates a different destination and taste profile inspired by Eduardo’s twilight adventures and Prohibition-era escapades.
Backbar has partnered with the team at Eduardo’s to bring an entire brand platform, packaging suite and Eduardo to life. Some of the story in plain sight... some yet to be told. Layers of detail will unfold as both new flavours and new stories flow with each new release.
Photography by www.christopherheaney.com
negroni italy italianbrand spiritsbranding graphicdesign designinspiration packagingdesign alcoholpackaging bottledesign labeldesign
