Creative Driven Goals / CDG

19/05/2026

This is what AI would’ve built for our client, then this is what we actually delivered.

A crafted, intentional and thoughtful brand identity.

There’s a reason design still requires humans.

Previous work done for the construction company Murcom.

01/04/2026

Easter is the oldest story of renewal we have. Burberry just told the same story, and the results were hard to ignore.

New article on what every brand can learn from it 👇

On the surface, not much. One is a two-thousand-year-old tradition.

26/10/2022

Creating an iconic brand identity and truly effective promotional materials

In an increasing competitive property sales market, a strong brand identity and online presence coupled with effective traditional marketing materials are essential to continued success.

CDG Brand was tasked by estate agents O’Connor Shannon with modernising its online and traditional brand and marketing presence, targeting both its current customers and a new generation audience. The ultimate objective being to increase enquiries, signups and ultimately property sales.

CDG successfully created an up to date identity and transformative online platform that both met and exceeded the client’s objectives. Check out our case study https://www.cdgbrand.com/projects/oconnor-shannon/ for the innovative brand and online/ offline solutions we provided.

If you’re looking to revitalise your brand identity and marketing collateral, CDG Brand offers forward-thinking design solutions. See https://www.cdgbrand.com/services/ for what we can do for you.

14/10/2022

What Good Design Can Do For Your Business

Whether it's your website, logo, or marketing materials, design plays a crucial role in successfully branding and promoting your business.

Your brand’s website is your online communication to both existing and potential customers whether it’s working effectively or not. That’s why good web design is so important as a marketing tool - it highlights the need to invest time and resources into a well-built and well-designed website so it doesn’t appear you’ve settled for a default theme or an overly simple layout.

This excellent article is a good start for businesses looking to enhance their website’s marketing potential: https://www.businessnewsdaily.com/8516-design-for-small-businesses.html

If you’re looking to update your online presence, CDG Brand offers tailor-made design solutions. Check out https://www.cdgbrand.com/services/website-digital-solutions/ or contact [email protected] for more information.

Learn how your company can create a better website.

07/10/2022

A great website has a hugely positive impact on your relationship with clients and the perceptions of potential customers alike. It is a valuable aid in boosting enquiries, sales and building a strong customer base.

In order to ensure a positive visitor experience, your website needs to be attractive, informative and user friendly. This requires investment in good web development and design.

This useful article outlines some great tips for creating a successful website that engages visitors and drives sales: https://www.forbes.com/sites/forbescommunicationscouncil/2020/05/27/building-a-successful-website-for-your-business/?sh=47b1518b63ed

If you’re looking to refresh your current web presence or looking to create a brand new website, CDG Brand offers innovative development and design solutions. Check out https://www.cdgbrand.com/services/website-digital-solutions/ or contact [email protected] for more information.

These four strategies can help set the foundation for a successful website that attracts and converts.

30/09/2022

The brand toolkit it is the organisation’s playbook including the principles and guidelines to ensure the brand is consistently represented across all channels.

CDG Brand was selected by leading VAT compliance advisors, Taxback International to create a new brand toolkit that would appeal specifically to its audience, maintain the essence of the brand and improve the brand experience overall.

The Visual Identity Toolkit we developed for Taxback International provides a flexible menu of design options - typefaces, a colour palette, logo variations and more. They can be implemented to fit individual needs while still providing an overall consistency: https://www.cdgbrand.com/projects/taxback-international/

If your organisation is looking to refresh your brand toolkit, CDG offers inventive brand identity design solutions. Check out https://www.cdgbrand.com/services/digital-branding-design-systems/ or email [email protected] for more information.

26/09/2022

Does Your Company Need To Rebrand?

Whether or not to rebrand your business is a major decision requiring a significant amount of research, strategy and planning. If done correctly, it can add value, increase customer engagement and make you stand out from your competitors. It can also be a way to enter new markets or change the way your customers perceive you and interact with your products and services.

This thought-provoking article outlines the major considerations in the decision to rebrand and the dos and don’ts if you decide to go ahead: https://www.entrepreneur.com/growing-a-business/does-your-company-need-a-rebrand-heres-why-when-and-how/430229

If your organisation is looking to rebrand, CDG offers innovative branding and brand identity design solutions. Check out https://www.cdgbrand.com/services/digital-branding-design-systems/ or email [email protected] for more information.

Rebranding can help your business or organization stay competitive and relevant in today's ever-changing marketplace.

20/09/2022

Improving Brand and User Experience Online

Creating an agile, user-friendly and responsive website that truly reflects the brand is essential in boosting both target user interaction and experience.

CDG’s recent work with Blanchardstown Shopping Centre illustrates how focused customer and competitor research combined with modern and innovative design - reflecting the core values and identity of the brand - can successfully create a truly effective and user friendly website. See our case study for more information on what we accomplished: https://www.cdgbrand.com/projects/blanchardstown-shopping-centre/

If you’re looking to update or create a new online web presence, check out https://www.cdgbrand.com/services/ for details or email [email protected] for more information.

09/09/2022

What Makes A Digital Marketing Campaign Successful?

The success of a digital marketing campaign should not be solely measured by engagement but also by return on investment and other valuable KPIs linked to business goals. This informative article outlines how to develop a truly effective digital marketing campaign: https://www.business2community.com/digital-marketing/makes-digital-marketing-campaign-successful-0939106

If you’re looking for advice on or assistance with your digital marketing, check out https://www.cdgbrand.com/services/ for details or call (01) 640 2000 for more information.

Strive not to be a success, but rather to be of value. - Albert Einstein Although Albert Einstein wasn’t talking about digital marketing in this quote, it

12/08/2022

Successful Branding and Design for Property Development

The key to the successful marketing of a property development is to ensure that the branding and design developed properly reflect the identity and aspirations of its target market and are reflected throughout all online and offline marketing materials.

CDG’s recent work on The Gallops luxury residential development in Clonee, Co. Meath shows how creative and cleverly developed brand identity and design truly reflected The Gallops unique appeal and effectively communicated this to the target house buying audience. To see our winning brand and design solutions for this exclusive development, go to our website: https://www.cdgbrand.com/projects/the-gallops-clonee/