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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 4pm

Proactive Design + Marketing

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Proactive Design + Marketing

Proactive Design + Marketing are a full-service marketing agency. Innovative thinking is what we do.

Founded in 1995, Proactive today is a multi-talented team of marketing professionals, creative designers, public relations experts and web strategists. When you work with Proactive, you harness the expertise and extraordinary talents of the company's entire prolific team. Your project is also managed by a qualified marketing consultant, who provides strategic expertise and strict project managemen

t. Proactive is not just another design studio, marketing consultancy or advertising agency, rather Proactive is a full service agency whose commitment to quality is absolute, from project beginning right through to project completion. Proactive's integrated approach guarantees consistency across marketing, advertising, website and PR campaigns to ensure that you achieve the maximum impact and results for your budget. Proactive's key focus is to develop clear objectives for your project and deliver measurable results.

17/08/2026

The August 2nd EU AI Act deadline has passed.

Whether you are an SME or an enterprise, here's how to keep your digital touchpoints compliant:

✅ 𝐀𝐈 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐀𝐮𝐝𝐢𝐭: Catalogue every AI tool deployed across your team (In-house vs. Vendor-supplied).
✅ 𝐖𝐚𝐭𝐞𝐫𝐦𝐚𝐫𝐤𝐢𝐧𝐠: Ensure all synthetic media outputs are tagged with machine-readable metadata.
✅ 𝐔𝐈/𝐔𝐗 𝐍𝐨𝐭𝐢𝐜𝐞 𝐏𝐫𝐨𝐭𝐨𝐜𝐨𝐥𝐬: Update customer-facing interfaces (chatbots, forms) to clearly indicate AI interactions.
✅ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐃𝐢𝐬𝐜𝐥𝐨𝐬𝐮𝐫𝐞𝐬: Apply explicit labels on AI-generated assets used in advertising and commercial campaigns.
✅ 𝐑𝐞𝐜𝐨𝐫𝐝 𝐊𝐞𝐞𝐩𝐢𝐧𝐠: Maintain clear audit logs of your transparency measures for future regulatory checks.

Navigating new EU digital regulations doesn't have to stall your innovation.

👉 Partner with Proactive to ensure your brand's digital presence remains fully aligned and compliant.

14/07/2026

Congratulations to the OMC team on the launch of your new brand and website! 🎉

It was a pleasure to work alongside you in bringing OMC Engineered Solutions to life. The new identity reflects the company's evolution while staying true to the values that have defined more than 40 years of engineering excellence.

Thank you for trusting Proactive throughout this journey. We're excited to continue this partnership and look forward to supporting the OMC team as the business enters this exciting new chapter.

22/06/2026

Last weekend, family, friends and colleagues gathered at the Galway Rowing Club to celebrate a special birthday for our colleague Jimmy Burke 🎉

It was a wonderful evening filled with great company, stories, and fantastic Trad Rock music performed by Jimmy's talented family and friends. There were also some thoughtful tributes to a man whose creativity has left its mark in many places - including framed photographs of an early Druid Theatre poster he designed and a memorable image of Jimmy on stage during one of his many acting performances.

Those of us who know Jimmy know his creativity extends far beyond the office. It was a privilege to celebrate such a milestone with him and the people who know him best.

Happy Birthday, Jimmy - here's to many more performances, projects and celebrations to come! 🎂

03/06/2026

We're excited to unveil the official 2026 Portumna Forest Marathon finisher medal and event t-shirt for our SOLD OUT event this weekend.

Both pieces, designed by Ray O'Connor are inspired by the beauty of the Portumna Forest Park. The t-shirt produced by JOMA and the meal supplied and delivered by Swift Event Supplies.

Both pieces, designed by Ray O'Connor, are inspired by the beauty of the Portumna Forest Park. The t-shirt produced by

28/05/2026

Last week, members of the Proactive team attended , hosted by CREW at Dexcom Stadium in Galway.

It was an inspiring day of keynotes, panels and exhibitions that reinforced something we already know well - the creative industry across the West and North West is thriving.

One theme came through consistently: 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻. Whether in design, film, digital or strategy, the strongest work happens when different perspectives, disciplines and skillsets come together. The success of the Irish film industry in recent years is a great example of what can happen when collaboration is embraced at local, national and international level.

Creativity doesn’t exist in a vacuum - and with so much talent across the region, there’s huge value in learning from and working alongside one another.

(And yes… speaking of collaboration, we happen to know a team that offers quite a few creative services 😉)

21/05/2026

Today is 𝐆𝐥𝐨𝐛𝐚𝐥 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐃𝐚𝐲 - a timely reminder to recognise that inclusive digital design creates a superior experience for everyone.

With the European Accessibility Act in force, accessible digital touchpoints have shifted from a recommendation to a core business requirement. From website navigation to digital documents, prioritising inclusive design removes barriers, enhances usability, and future-proofs your digital presence against evolving standards.

At Proactive, our approach integrates accessibility into the foundational strategy of every project. We build digital experiences that communicate clearly across all devices, ensuring your brand remains functional for every user.

Ensure your business is ready. Learn more about the legislation here:

👉 https://proactive.ie/news/the-eu-accessibility-act-is-in-effect-is-your-business-compliant/

29/04/2026

We are looking forward to attending MedTech Innovation tomorrow - a day of high-level networking, catching up with our wonderful existing clients, and connecting with the industry leaders who are driving the next wave of medical innovation.

Representing Proactive on the ground will be:
🔹 Angela Geraghty – Managing Director
🔹 Damien Kelly – Account Director
🔹 James Kelly – Studio Director
🔹 Orla McShane – Senior Digital Strategist

Whether you’re looking to refine your brand development, scale your digital marketing, or simply want to chat about the latest trends in the sector, we’d love to connect.

Going to be there? Drop a comment below or DM one of the team to grab a coffee.

28/04/2026

If you’ve noticed a sudden surge in direct traffic from China or Singapore, you’re not alone - it’s a global GA4 trend. Here’s the breakdown:

🔹It’s Not Human: These spikes are confirmed bots and AI scrapers scanning for vulnerabilities.
🔹The "Direct" Disguise: These sophisticated scripts bypass standard filters to appear as "Direct" traffic, mimicking real users.
🔹The Data Damage: This skews your KPIs - inflating user counts while tanking engagement rates, making your marketing and SEO harder to track.

𝐇𝐨𝐰 𝐭𝐨 𝐏𝐫𝐨𝐭𝐞𝐜𝐭 𝐘𝐨𝐮𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬
Proactive provides custom reporting and advanced filtering to ensure you make decisions based on real human behaviour, not bot noise.

If your analytics look "too good" or just plain weird lately, let’s talk. We’ll clean up the noise so you can focus on growth.

Book a free strategy session or data health check today.
👉 Email us at [email protected]

27/04/2026

Huge congratulations to everyone who took part in Connemarathon (Connemara International Marathon) a little over a week ago.

From the Half to the Full and Ultra, it was a sold-out event with an incredible atmosphere from start to finish. With runners from 31 nationalities - including strong numbers from France, the UK and the USA - it truly was a global celebration of endurance and spirit.

Well done to all who crossed the line - a fantastic achievement in one of the most scenic (and challenging!) races out there.

And for those seeking more, 2027 registration is now open!

➡️ https://www.connemarathon.com/

17/04/2026

Best of luck to everyone taking on the Connemarathon - Connemara International Marathon this weekend 🏃‍♂️

From the Half to the Full and Ultra Marathon - a sold-out event and a true test set against one of the most scenic backdrops in the country.

A special mention to our founder, Ray O’Connor, Race Director once again this year - we know the passion and planning that goes into making this event what it is.

Wishing all runners the very best of luck - enjoy every mile (even the tough ones!)

Address

Unit 3, Liosban Business Park, Tuam Road
Galway
H91H63P

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 4pm

Website

https://www.proactive.ie/

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