Sink or Swim Marketing

Sink or Swim Marketing Accelerate your business online, operated by some of the best results-driven growth marketers. 🚀🎯

29/07/2026

Somewhere right now a plumber is paying $11 for a click from someone Googling how to fix a tap themselves. That's budget straight in the bin.
The fix takes 15 minutes a week: add negative keywords so Google stops wasting your money on DIY and unrelated searches. On one painting account we stacked over 400 blocked terms and watched conversions climb.
Grab The Plumber's 18-Point Google Ads Checklist here: https://sink-or-swim-marketing.com/resources/plumber-google-ads/?r=fb-10
Follow for more no-nonsense tips, and tell us your worst wasted ad click below.

Show the work, not stockOne real photo of your job beats ten stock ones. People want proof it's you, done well, nearby.S...
29/07/2026

Show the work, not stock

One real photo of your job beats ten stock ones. People want proof it's you, done well, nearby.

Swap one stock image this week

27/07/2026

Every missed call is a job walking to your competitor, and most of them never call back.
We see it in our own managed accounts, one had 15 tracked conversions sitting alongside 19 separately-logged inbound calls in the same month. The fix is simple: a tracking number so you can see what you're missing, and a missed-call text-back that replies instantly and keeps the job warm.
Grab the free Tradesperson's Missed-Call Follow-Up Checklist here: https://sink-or-swim-marketing.com/resources/the-tradespersons-16-point-marketing-checklist/
Follow for more.

Jargon buster: attributionPlain English, it just means knowing what made your phone ring.If nobody explains it plainly, ...
27/07/2026

Jargon buster: attribution

Plain English, it just means knowing what made your phone ring.

If nobody explains it plainly, they are hiding.

25/07/2026

Everyone assumed retail shoppers just browse online and buy on their own time. This mattress and storage shop proved otherwise.
In month one we ran a local search campaign that pulled 508 clicks and 28 leads at a 7.63% click-through rate. The surprise? 20 of those leads were phone calls, only 8 were web forms.
If you only count form fills, you are missing most of your leads. Grab the free Retailer's Google Ads Checklist here: https://sink-or-swim-marketing.com/resources/the-tradespersons-16-point-marketing-checklist/
Follow for more real results.

23/07/2026

Ever wonder how the accountant down the road keeps booking clients you never hear about? They're not louder, they're just showing up the moment someone searches for help.

The fix is simple: stop bidding on everything, tighten your budget, and let your results compound. On our managed painting accounts we've kept cost per lead around $80 just by cutting the wrong searches.

Follow for more, and tell us in the comments what's working for you.

21/07/2026

Clicks look great on a dashboard, but they don't fill your calendar. A click is just someone who tapped and wandered off, often to a competitor.

The fix is the unglamorous stuff. On one managed painting account we added 400+ negative keywords to block DIY, competitor and unrelated-trade searches. And because trades customers are phone-first, we track calls, not just form fills, so no lead gets missed.

Follow for more, and tell us in the comments: are you tracking your calls yet?

19/07/2026

This paving crew started spring at roughly 120 clicks and just 12 leads a month, not enough to fill a summer calendar.

Heading into peak season we leaned in, tightening the targeting and putting budget behind the searches that were actually turning into jobs. By late spring the account was pulling around 730 clicks and 53 leads, more than four times where it started, split fairly evenly between phone calls and web forms.

If your busy season is coming and your calendar still has gaps, the timing of your ad push matters as much as the spend. Follow us for more real campaign breakdowns.

16/07/2026

One paving and landscaping firm's website was barely turning visitors into anything, forms sitting quiet and the pipeline built on guesswork.

We rebuilt the whole engine around capturing the enquiry: tight radius zones, bids tuned ZIP by ZIP, and a landing page designed to make filling in a form effortless. The database grew to well over 500 captured web-form leads, and that's before counting the phone calls that came in alongside them.

If your website's just sitting there looking pretty, tell us in the comments, and follow for more breakdowns like this.

15/07/2026

If your website hides your phone number, loads slow, or buries people in a long form, you are losing jobs without even knowing it.

The biggest one people miss: making customers fill out a form when all they wanted was to tap and call. On one painting account we manage, phones drove about 77% of conversions, and mobile and desktop converted at almost the same cost.

Which of these 5 mistakes is on your site right now? Tell us in the comments, and follow for more.

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