Core Optimisation

Core Optimisation The Results Driven Digital Marketing Agency. Our starting point is always you.

🎙️ Introducing Talking Digital, the new podcast from Core Optimisation.Our first episode is now live, with host Kieran O...
28/07/2026

🎙️ Introducing Talking Digital, the new podcast from Core Optimisation.

Our first episode is now live, with host Kieran O’Brien joined by Gavin Stafford, Patrick O’Brien and James Kelly-Vernon for a conversation about the challenges of measuring success, life inside a digital marketing agency and what it takes to deliver meaningful business growth.

From the day-to-day realities of Paid Media, Digital PR and Client Services to measuring success and helping clients achieve commercial results, the team shares their experiences and insights from working with businesses every day.

đź”— Link in bio to watch the first episode

With AI Overviews, zero-click searches and AI assistants becoming part of the customer journey, people are doing more re...
21/07/2026

With AI Overviews, zero-click searches and AI assistants becoming part of the customer journey, people are doing more research before they ever reach your website. The result? Fewer visitors, but often higher-quality ones who are ready to convert.

In this latest blog, Prerana Tyagi explores why traditional SEO metrics no longer tell the full story and what marketers should be measuring instead.

Read the full article: https://www.coreoptimisation.com/why-clicks-dropping-revenue-rising/

Every marketing leader has experienced it. Meta reports one result. Google reports another. Your CRM tells a different s...
16/07/2026

Every marketing leader has experienced it. Meta reports one result. Google reports another. Your CRM tells a different story again. So which one do you trust?

Our latest eBook, Marketing's Measurement Conundrum, explores why marketing measurement has changed and how organisations are building a clearer, more confident approach to decision making.

Download your free copy here: https://www.coreoptimisation.com/marketing-measurement-conundrum-ebook/

Today's customers don't think in channels. They move seamlessly between social media, search, reviews, AI tools, website...
15/07/2026

Today's customers don't think in channels. They move seamlessly between social media, search, reviews, AI tools, websites and word of mouth before making a decision. The brands that win are the ones that show up consistently across every touchpoint with the right message, not just the right campaign.

In this latest blog, Tara Donnellan explores why marketers need to stop thinking in channels and start thinking in customer journeys.

Read the full article: https://www.coreoptimisation.com/consumers-have-changed-has-your-marketing-strategy/

SEO is no longer just about keywords, technical fixes, and on-page optimisation. Today, authority and trust play a major...
08/07/2026

SEO is no longer just about keywords, technical fixes, and on-page optimisation. Today, authority and trust play a major role in determining who earns visibility in search.

That's why digital PR has become such an important part of modern SEO. The right media coverage doesn't just build awareness, it helps strengthen your authority, earn high-quality backlinks, increase brand demand, and improve search performance over time.

In this latest blog, our PR Account Manager Conor McGorry explores why PR and SEO are now more connected than ever and how businesses can use both to drive long-term growth.

Read the full blog: https://www.coreoptimisation.com/why-digital-pr-matters/

We're proud to have partnered with Tirlán to support digital growth across multiple brands, helping bring greater clarit...
06/07/2026

We're proud to have partnered with Tirlán to support digital growth across multiple brands, helping bring greater clarity, efficiency and performance to their digital marketing activity.

Read the full case study here: https://www.coreoptimisation.com/tirlan-case-study/

Everyone is talking about AI search. Far fewer can tell you whether their brand is actually appearing in it.The challeng...
01/07/2026

Everyone is talking about AI search. Far fewer can tell you whether their brand is actually appearing in it.

The challenge with platforms like ChatGPT, Gemini and Copilot is that traditional SEO metrics don't tell the full story. Your brand could be influencing buying decisions, being cited as a source, or appearing in AI-generated answers without ever generating a click.

In this latest blog, our SEO expert Amanda Lemos explores five practical ways businesses can start measuring their visibility across AI search, from referral traffic and citations to share of voice and prompt research.

Read the full article: https://www.coreoptimisation.com/how-to-measure-your-brands-visibility-in-ai-search/

For Tirlán, success wasn't about a single campaign or channel. It came from understanding different audiences, aligning ...
30/06/2026

For Tirlán, success wasn't about a single campaign or channel. It came from understanding different audiences, aligning activity across teams and brands, improving measurement, and making smarter decisions with data.

We've shared a look at the approach behind the results in this carousel.

Read the full case study here: https://www.coreoptimisation.com/tirlan-case-study/

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