Core Optimisation

Core Optimisation The Results Driven Digital Marketing Agency. Our starting point is always you.

SEO isn’t disappearing but what it means to “rank” is changing fast.In this blog, we break down how AI is reshaping sear...
30/03/2026

SEO isn’t disappearing but what it means to “rank” is changing fast.

In this blog, we break down how AI is reshaping search behaviour, from conversational queries to AI-generated results, and what businesses need to do to stay visible and competitive.

Read the blog here: https://www.coreoptimisation.com/blog-how-seo-is-evolving/

27/03/2026

We have some exciting news to share before the weekend! We’re delighted to have been named European Search Awards finalists in the following categories:

🏆 Best Use of Content Marketing for our work with
🏆 Best Use of Search: FMCG for our work with
🏆 Best Use of Search: Health for our work with
🏆 Best Use of Search - PPC; Retail & eComm for our work with

Congratulations to our team and partners on this incredible achievement, we are all looking forward to attending the awards ceremony in Porto on the 20th May.

Most brands aren’t underperforming in search because they lack budget, they’re underperforming because their strategy is...
23/03/2026

Most brands aren’t underperforming in search because they lack budget, they’re underperforming because their strategy is fragmented.

In this blog, we break down how a One Search approach brings paid, organic, and content together to create a unified strategy that drives stronger visibility, better efficiency, and higher conversions.

Read the blog here: https://www.coreoptimisation.com/blog-one-search-approach/

Happy International Women's Day! With International Women’s Day this weekend, we’re celebrating the amazing women who ma...
08/03/2026

Happy International Women's Day!

With International Women’s Day this weekend, we’re celebrating the amazing women who make up over 50% of the Core Optimisation team.

It has been a milestone week for everyone here at Core Optimisation.We’re delighted to share two major developments for ...
06/03/2026

It has been a milestone week for everyone here at Core Optimisation.

We’re delighted to share two major developments for the agency. Following a competitive pitch process, we have won the Tesco Ireland digital account and opened a new Dublin office at 23 Baggot Street as we continue to grow our national presence.

This marks an exciting new chapter for the business as we continue to grow our presence and support clients across Ireland and internationally.

As our CEO Caroline Dunlea shared: “Opening our new office at 23 Baggot Street is an important step in the evolution of Core Optimisation. It allows us to strengthen our footprint in Dublin, attract top-tier talent, and better support the growing needs of our national and international clients. The new office coupled with winning an account of the size and scale of Tesco Ireland, in a competitive pitch process, shows just where we have evolved to as a company over the last ten years.”

We’re also proud to see the story featured in the Irish Marketing Journal (IMJ), which you can read here: https://www.adworld.ie/2026/03/06/core-optimisation-expands-to-dublin-following-tesco-account-win/

Most brands won’t fall behind in 2026 because they stopped marketing, they’ll fall behind because consumer behaviour cha...
26/02/2026

Most brands won’t fall behind in 2026 because they stopped marketing, they’ll fall behind because consumer behaviour changed faster than their strategy did.

In this blog, we break down the key digital marketing trends shaping 2026, from short-form video and micro-creators to AI and voice search.

Read the blog here: https://www.coreoptimisation.com/digital-marketing-trends-2026/

There isn’t one single change shaping the future of eCommerce marketing, it’s a combination of many.From AI and SEO to p...
15/01/2026

There isn’t one single change shaping the future of eCommerce marketing, it’s a combination of many.

From AI and SEO to paid media and PR, our eBook explores the key areas that will define how eCommerce brands grow in the years ahead.

Our Future of eCommerce Marketing eBook brings all of these perspectives together in one place.

Download the eBook here: https://www.coreoptimisation.com/future-of-ecommerce-marketing-ebook/

We're excited to share that due to our continued growth, we’re expanding our team and are currently recruiting for a num...
15/01/2026

We're excited to share that due to our continued growth, we’re expanding our team and are currently recruiting for a number of roles.

If you want to be part of a growing company, with fantastic benefits, hybrid working and amazing colleagues, take a look at the roles below and apply today:

- Full Stack Software Engineer: https://www.linkedin.com/jobs/view/4353715994/
- Senior PPC Specialist: https://www.linkedin.com/jobs/view/4353715105/
- Head of Client Services: https://www.linkedin.com/jobs/view/4353884477/
- Paid Social Specialist: https://www.linkedin.com/jobs/view/4353814733/
- PR Account Director: https://www.linkedin.com/jobs/view/4353892198/
- Senior SEO Specialist: https://www.linkedin.com/jobs/view/4353695340/

AI is changing how customers discover products. Measurement is being reshaped by privacy and regulation. Paid performanc...
14/01/2026

AI is changing how customers discover products. Measurement is being reshaped by privacy and regulation. Paid performance is moving away from manual control.

These shifts are already changing how eCommerce marketing works and they’re only accelerating.

Our Future of eCommerce Marketing eBook looks at what’s driving these changes and what they mean for eCommerce brands over the next few years.

Download the eBook here: https://www.coreoptimisation.com/future-of-ecommerce-marketing-ebook/

eCommerce marketing is changing faster than most teams expect.Our new eBook, The Future of eCommerce Marketing, brings t...
13/01/2026

eCommerce marketing is changing faster than most teams expect.

Our new eBook, The Future of eCommerce Marketing, brings together insights from our experts and external industry contributors to explore what’s changing and why it matters.

Discover where things are heading and how eCommerce brands can prepare for what’s coming next.

Download the eBook here: https://www.coreoptimisation.com/future-of-ecommerce-marketing-ebook/

What does the future of eCommerce marketing look like?We asked our experts along with external voices from across the in...
12/01/2026

What does the future of eCommerce marketing look like?

We asked our experts along with external voices from across the industry that exact question.

The result is a practical eBook exploring how AI, search, data, media and more are reshaping eCommerce marketing, and what brands should be thinking about next.

You can download our Future of eCommerce Marketing eBook here: https://www.coreoptimisation.com/future-of-ecommerce-marketing-ebook/

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Unit 2 Bay 137, Shannon Free Zone
Shannon
V14H529

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Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 4:30pm

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