Vitamin

Vitamin Vitamin is a dynamic, hard-working and highly creative graphic design and web development company based in Waterford City, Ireland.

Autopilot marketing. The marketing that steers and drives itself, or so it says. It’s becoming the default AI marketing ...
31/07/2026

Autopilot marketing. The marketing that steers and drives itself, or so it says. It’s becoming the default AI marketing strategy for businesses looking to cut costs and move fast.

We don’t know about you, but we’re not sure we would love the idea of getting on a plane that flies itself, with no one in control, no one overseeing emergencies or unprecedented situations and ultimately, no one to put your trust and safety in.

From an outsider’s perspective, we get how it sounds appealing to use AI for all of your marketing. It cuts costs, doesn’t require annual leave, sick days, pensions, the lot.

So yes, it only makes sense to head in this direction.

But here's the problem 👉 https://vitamin.pulse.ly/zvkta6jot9


Is Your Website’s PHP Version Still WordPress-Compatible? 🤔A change to how WordPress handles its underlying technology i...
20/07/2026

Is Your Website’s PHP Version Still WordPress-Compatible? 🤔

A change to how WordPress handles its underlying technology is creating a security window for older websites, and this may affect you.

WordPress will still run on PHP 7.4+ and MySQL 5.5.5+, however, with the recently launched WordPress version 7.0, PHP 8.3 is now the recommended, optimal version.

It is very important that you check and confirm what version of PHP your website is operating on and consider taking action to protect your website against serious security compromise.

How do you check?

WordPress has a built-in diagnostic for exactly this. Head to Tools > Site Health in your dashboard. The Status tab will flag critical issues, including an outdated PHP version under a clear "Security" label, and the Info tab shows your exact PHP and database versions under the Server and Database sections.

Running on an unsupported version doesn't just risk performance; it means you're not getting security patches for known vulnerabilities.

We've put together a plain-English breakdown of what's changing, why, and what your options are 👉 https://vitamin.pulse.ly/5xxogs68xd

15/07/2026

There are times when an in-house marketing team makes sense and when opting for an agency just makes sense, but have you ever stopped to think which one might actually be the best for you?

What we can tell you is that, with Vitamin, we can guarantee:

👉 You'll pay a fraction of the cost of an employee.

You dictate what it is you need, the hours you require, the work you need done, and you pay for exactly that.

👉 Fees that you can predict and scale, as and when.

We know too well that the needs of a business can grow and change indefinitely, so we prioritise fees that are predictable and flexible to suit that.

👉 Complete flexibility in service delivery.

With us, you're not solely limited to jut marketing, just dev or just design. You have access to all of us, all three departments, So if one month you require more design and print work and less marketing, or if you decide to undergo some site updates and want to hold off on design work, our service is designed to chop and change with you.

👉 No hiring or HR headaches

Agency means you don't have to endure long onboarding processes, training periods, or hassle with pensions, PRSI, benefits, the lot. As soon as you say go, we get to work.

If this sounds like everything you've been looking for...

Drop us a line! 👋 https://vitamin.pulse.ly/qsxu4qi7ek

[email protected] | 051 585 210

Jack of all trades, master of...Job listings like these are becoming so common, and maybe as an agency we're somewhat bi...
07/07/2026

Jack of all trades, master of...

Job listings like these are becoming so common, and maybe as an agency we're somewhat biased, but, why?

Finding someone who can genuinely design branding, print, digital materials, code, develop and maintain websites, as well as market, create content, manage social media, run SEO, edit video, and analyse performance is...rare, to say the least.

And then expecting them to do it all well, full-time, and for one salary? That's the real struggle.

Great work usually comes from specialists working together, not from one exhausted "unicorn" trying to do everything 🦄

👉 https://vitamin.pulse.ly/istfiyamb3

AI IS REPLACING MARKETING 🚨Sure...if that's what you want it to do.But it's not without its consequences, and trust us, ...
01/07/2026

AI IS REPLACING MARKETING 🚨

Sure...if that's what you want it to do.

But it's not without its consequences, and trust us, there are many of them.

There’s a lot of conversation happening around the concept that AI can practically completely replace the role of a marketer, like it’s a plug-and-play solution.

And while that sounds incredible, we can’t in good conscience not speak about the reality of how AI is realistically going to integrate with marketing.

From an outsider's perspective, we actually get how appealing it sounds to use AI for all your marketing. You’re thinking it cuts costs, it doesn’t require annual leave, sick days, pensions, the lot. So yes, logically, it only makes sense to want to head in this direction.

This issue, though? From people who genuinely understand how AI works, it is that, yes, you can absolutely go ahead and automate your marketing with AI, but come to expect:

👉 Loss of control
👉 Removal of your decision-making
👉 Empty brand identity and tone of voice
👉 Lack of visibility over budgets and spending patterns

It lacks credibility, accountability and sound reasoning for decision-making. Equally, when it goes wrong, stops working, as technology can and does do, you’ll have to prepare for the screeching halt in your marketing. There’s no one at the end of a phone line to help you when that happens, which then means this "efficient tool” is sending you down through FAQ pages, help centres and chatbots, also manned by AI.

None of this is to say AI needs to head off. Not at all actually. It's an absolute asset to the teams and experts that have the ability to use it well.

The best marketing teams today know that they aren’t choosing between AI or human judgment; it's actually having the skill to amalgamate both in a way that generates the best outcomes for clients. That ambition, the genuine desire to do whatever it takes to win for a client, sits at the heart of every great team. And it's something AI simply can't feel.

To put it even more metaphorically, AI is your GPS, not your driver, and you need a team that can use it to move faster, go deeper and free up space for the creative thinking and emotionally grounded decisions that genuinely move the needle.

Keep in mind, AI is only as intelligent as the person using it. Choose where you place your trust wisely.

So, no, AI isn't going to replace great marketing teams. It's making the ones who know how to use it properly unstoppable 👋


Things got heated (and no, not just because of the 28 degree weather 🥵) at the Vitamin Grand Prix yesterday 🏎️ Nothing l...
26/06/2026

Things got heated (and no, not just because of the 28 degree weather 🥵) at the Vitamin Grand Prix yesterday 🏎️

Nothing like a bit of friendly competition between colleagues!

We took over Non Stop Karting Waterford for the afternoon and let's just say none of us are handing in our day jobs for a F1 seat anytime soon.

The perfect send-off for one of our own heading off to their next race too; we'll miss you on and off the track, Hammad 👋

Nonstop Karting Waterford

The Irish in us finds it genuinely hard to shout about our own success, it doesn't always come naturally to us 😅But... i...
24/06/2026

The Irish in us finds it genuinely hard to shout about our own success, it doesn't always come naturally to us 😅

But... in 20 years, we have done and continue to do a lot, so maybe a small snapshot of the results we've driven for clients to date can't hurt?

Our experience is highly varied, working across a wide range of sectors, including eCommerce, financial and professional services, local authorities, hospitality, tourism and more, achieving results like:

👉 2,000 Qualified Leads over 24 months for Mortgage Services Client

👉 57% increase in LinkedIn followers over 12 months for Building Services Client

👉 60% increase in bookings over 12 months for Hospitality Client

Ready to be added to this line-up, too?

Let’s chat about what success looks like for you 🔗 https://vitamin.pulse.ly/dmxqibrkjk

[Applications closed]We're hiring for a Junior Web Developer with a passion for high-standard web development to join ou...
15/06/2026

[Applications closed]

We're hiring for a Junior Web Developer with a passion for high-standard web development to join our Waterford-based team! 🖥️

To learn more, and apply, visit vitamin.ie/junior-developer/ 📎

Address

Floor 2, Ware Court, Sargeants Lane
Waterford
X91DD83

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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