30/07/2026
New NBER-cited research puts a number on something we've been saying for a while: adoption isn't the same as impact. 📊
69% of firms are now using AI. But nine in ten report no measurable productivity or employment impact yet. That gap isn't an AI problem - it's a workforce design problem.
Rolling out a tool without mapping the skills underneath it, and without redesigning the jobs around it, produces activity. Not results.
The good news: this is a solvable gap, not a permanent one. The organizations closing it aren't the ones with the most AI access - they're the ones pairing that access with real skills visibility and deliberate job redesign. That's the difference between AI as a line item and AI as a genuine capability shift.
Worth a close read for anyone in HR or workforce strategy right now.
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