03/09/2026
Your customers🚶♂️ didn't stop paying attention.
They stopped paying attention to you 🥁
That's the uncomfortable idea behind Gary Vaynerchuk's Day Trading Attention.
Marketing teams spend enormous energy asking what to post, how often to post, and which campaign to launch next.
Gary asks a more useful question: Where is attention undervalued right now?
One more exellent thought don't become loyal to channels. Become obsessed with where attention is moving.
For marketers, , and , that's probably the most useful lesson in the book.
Because the expensive marketing channel everyone is fighting over today may simply be yesterday's underpriced attention.
Lets discuss the best channel for in comments? 😏