AIMS Digital

AIMS Digital Digital Marketing strategies: SEO, PPC, conversion optimization. We cut ad spend increasing your ROI.

Hamas is excellent at digital marketing. Israel is behind in the digital war. Ella Travels World blogger and digital mar...
14/01/2024

Hamas is excellent at digital marketing. Israel is behind in the digital war.

Ella Travels World blogger and digital marketer has been pivotal in helping Israel fight its digital war.

Kenan coined the hashtag which has gone viral.

We listened to an interview with Kenan and were inspired to join in Israel's digital war along with teach others how to do the same for Israel.



#ביחדננצח

I recently listened to an interview with Ella Kenan a travel blogger and a digital marketer who has been working hard on helping Israel’s hasbara. Kenan was responsible for making the hashtag go viral. Kenan explains Hamas’s marketing prowess. Yahya Sinwar said in an interview to th...

Auto-renew subscriptions might be tempting but in the long term, it's not worth it. See why.
08/11/2023

Auto-renew subscriptions might be tempting but in the long term, it's not worth it. See why.

We all know that making it easier to buy products on our website will increase sales and leads. But a less-known strategy is to make it easier for people to disengage. Here is an example from Katy Milkman’s Choiceology podcast. Learn more how to reduce friction and increase sales and leads An onli...

What do you do when you are hiring for a physical job - not virtual and Google doesn't let you target by zipcode? Read a...
16/07/2023

What do you do when you are hiring for a physical job - not virtual and Google doesn't let you target by zipcode?

Read about our workaround.

COVID-19 Employee Shortage During the height of the COVID-19 pandemic, we faced a significant challenge. Our client was in desperate need of employees, yet the pool of available talent seemed to have evaporated. The unemployment benefits were going strong, but obviously weren’t going to be endless...

Have you ever used the experiment feature on Google Ads? No more manually setting up A/B tests and getting not optimal r...
29/05/2023

Have you ever used the experiment feature on Google Ads? No more manually setting up A/B tests and getting not optimal results. Google is here to save the day...

Did you know that Google Ads is literally set up to perform experiments? We had a successful campaign running with all its keywords on “Phrase match”. In general, phrase match is our preferred choice ever since +broad +match +modifier was deprecated. After deprecating the keyword match type broa...

האם צ'ט ג'יפיטי יותר טוב מגוגל בארד?
03/05/2023

האם צ'ט ג'יפיטי יותר טוב מגוגל בארד?

גוגל בארד עוד לא מאפשר גישה מישראל. זה כבר חיסרון גדול לדעתנו. במקום לשאול אנשים איזה AI יותר טוב לדעתם, החלטנו ללכת ישירות למקור ולשאול את ה-AI. התנצלות לבארד, אבל בגלל ....

In honor of Israel's 7️⃣5️⃣th Birthday, here is a beautiful infographic explaining Why Hire an Israeli Company? 🇮🇱🇮🇱🇮🇱
26/04/2023

In honor of Israel's 7️⃣5️⃣th Birthday, here is a beautiful infographic explaining Why Hire an Israeli Company?

🇮🇱🇮🇱🇮🇱

Download the Infographic Should I Hire an Israeli Company? Decide For Yourself. Israel Offers: 1. Innovation Israel has a culture of innovation. With a population of 9 million, we have the largest number of startups per capita in the world, around one startup per 1,400 people. [1] High-tech workers....

21/04/2023

Are you looking for a character counter with a simple interface where you can write your ads before you actually put them up?

Here you go. You're welcome.

Google Sunsetted Expanded Text Ads. We Updated Our Character Counter for Responsive Search Ads, the Format that Replaced Expanded Text Ads.

Google Ads Negative Broad Match Tips You Probably Don’t Know!!!
21/04/2023

Google Ads Negative Broad Match Tips You Probably Don’t Know!!!

When you add a keyword to Google Ads or Microsoft Ads the search engines automatically include misspellings and plural versions. However, if you add this same keyword to the list of negative keywords this does not happen: • If you want the plural version, then you must add in the plural version al...

Should you use one word negative keywords or phrases? Here is our expert opinion:
21/04/2023

Should you use one word negative keywords or phrases?

Here is our expert opinion:

We wrote yesterday an important tip about negatives, which is that Google will not automatically add the plurals and misspellings of the keywords you add as negatives. You will need to add them manually. Here is our next negatives tip. Many times, people add negative keyword phrases to Google Ads. F...

Should You Use Negative Keywords on the Account Level on Google Ads?Here is our recommendation.
21/04/2023

Should You Use Negative Keywords on the Account Level on Google Ads?

Here is our recommendation.

Have you read our first and second blog posts about negative keywords? Now it’s time for Part 3. Google has recently added the ability to add negative keywords on the account level. That has a few advantages: If you have a negative keyword that is appropriate for all your campaigns, this is a more...

We are designing a new home page and we asked for input from people and an AI chatbot.Who do you think did a better job?
21/04/2023

We are designing a new home page and we asked for input from people and an AI chatbot.

Who do you think did a better job?

Chat GPT has made quite an entrance. People are learning what it can and cannot do for digital marketing. We decided to test it against humans. We set up a contest on a freelance website for people to compose a new tagline for our business. We gave them information about what we wanted to express [....

Which AI chat bot is better? Google's Bard or Microsoft's ChatGPT?
21/04/2023

Which AI chat bot is better? Google's Bard or Microsoft's ChatGPT?

One reason ChatGPT is better is that we have access to it. Google’s Bard does not allow access from people in Israel. So we couldn’t get Google’s Bard opinion on which AI is better, but we did ask ChatGPT. When we asked ChatGPT who is better, I thought that it did a good job of […]

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