09/01/2023
Anastasia Turyanski-Cohen, Senior Market Research Manager
Joined us last September, after 6 years at Fiverr
What do you actually do?
I bring the outside world in. I surface the voice of the user, crunch it with data and provide insights to Product & Marketing Managers. If they use my insights when making product decisions, that means I’ve done it right.
What’s your favorite part of the job?
In the user insights field, we call it “combining art and science”. That’s when during analysis, I realize that users' answers in surveys or interviews and their actual behavior while using our product, are completely aligned. That’s a Eureka moment.
If you weren’t a Market Research Manager, what would you be?
Emily in Paris.
What book or podcast inspired you?
I do books and podcasts mostly for fun and less for work.The Grimm Sister by Galei Tzahal is my favorite podcast; they talk about all things myths, popular western literature, movies, and pop culture.
What’s a work tip you want to share?
Can't believe I'm that person, but I found that a standing desk makes you so much more focused! (and healthier, sure)