21/02/2022
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Digital transformation is how businesses are adapting to the impact of rapidly emerging technology. Everything depends on your industry and where you are in your digital transformation
journey, whether youβre engaging customers on social media, using AI on an assembly line or transitioning your business into a software development company.
Finding a path through digital transformation is challenging because real transformation is so much more than just implementing new technology. It requires reinventing culture and
infrastructure to align with continued change and innovation. The pace is also driven by external factors.
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At this stage, pioneers within an organization recognize the opportunity to upgrade technology. Change occurs in silos, with
individuals or teams challenging the status quo and experimenting with new ways to achieve business goals. Successful projects are used as proof of concept to convince team leaders to
champion further change.
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At this stage, a growing segment of the business recognizes that adopting new technology and embracing digital transformation is critical. Discussions about digital strategy become more formal as organizations begin to define their path to transformation.
Stay focused on the big picture β itβs easy to mistake change for progress. From new technology to recruitment and retraining
programs, measure the impact of changes against your goals. Create a culture that is data driven and comfortable with accepting failure and moving on quickly. Unify the way you scale
and optimize your digital ecosystem across multiple systems, multiple markets and multiple steps of the customer journey.
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At this stage, organizations have realized that digital transformation isnβt an endpoint. Itβs the process that takes you from a slowly evolving traditional organization to an agile, techenabled
business. Strategy, teams, budgets and technology are all aligned on building digitalfirst experiences. Thereβs C-level support for
transformation across the board, often led by a chief digital officer.
These are businesses that push the boundaries of what is possible and are viewed as leaders in their industry. They continue to evolve
their digital strategy, supported by a flexible infrastructure and a resilient, innovative culture. They donβt just focus on the future, they set the course.
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According to Forbes, βDigital transformation isnβt a project, itβs a way of operating.β Adoption doesnβt have to be linear β the balance between technology and business scaling can adapt and
change over time. The biggest mistake a digitally aspirational organization can make is to second guess itself, wasting time and valuable resources. Hire digital-focused leadership, invest in good
technology, and above all, keep moving.
