14/03/2023
What do Spotify, Netflix, and Amazon have in common? In one word- personalization.
What makes these Companies stand out is their ability to get to know their consumers, and provide them with what they need, exactly when it’s needed- resulting in consumers that are as loyal as can be.
Amazon generates 35% of its sales from personalized recommendations, Netflix streams 203.8 million hours of content a day, with the "for you" features being one of its most competitive advantages, and Spotify has seen a 21% increase in downloads due to the release of the personalized "wrapped" feature- overall 188 million subscribers today.
Personalization is also seen in our Nike shoes and on our Coke bottles, and it's the very same thing that drives us into purchasing “limited edition” products.
Consumers want to have something that is specially made.
When it comes to our bodies this becomes more important then ever, because one thing is sure- no two bodies are the same.
And yet, we as an industry still fail to treat it the way we treat our shoes. Consumers are mainly offered generic off-the-shelf pharma, cosmetics and food products.
So the first step for CPG brands and manufacturers in becoming the Netflix of their category is to get to know their consumers’ specific needs and provide them with a personalized experience.
We provide the tech to complete that mission and deliver better care, with the press of a button.
