08/01/2016
Creating the character of 'Eva' was a distinctive solution by Urja that helped bring alive HDFC Bank's offerings and engage their consumer impactfully.
HDFC Bank decided to onboard their Loan Account customers. And we decided to get a smart and friendly mascot to do the job. And Eva was born! A series of mailers were created, with Eva offering assistance and introducing customers to HDFC Bank (and services), as "not just your Loan Account…but your very own Bank!" Eva gained wide acceptance and is currently being used across a variety of customer communication. Check out our Portfolio: www.urja.com