23/04/2026
Q2 AI buying patterns are shifting, and most vendors haven't caught up.
what we're hearing from buyers this quarter:
1. they're slower. the 2024 "let's just try it" mood is gone. budget holders now want 3-4 vendor comparisons, a clear ROI story, and proof you've shipped before.
2. the scope is smaller but sharper. nobody's asking for "an AI strategy" anymore. they want one workflow automated, one pipeline cleaned, one agent that actually works in production.
3. the decision-maker has changed. ops leads and COOs are running the RFPs, not CTOs. they care about uptime and integration, not model benchmarks.
none of this is bad for teams that ship real work. it's a cleaner market than the hype cycle. but if your pitch still leads with "cutting-edge AI" you're going to lose to someone leading with "this exact workflow, running in 6 weeks, for this price."
got a specific workflow you want built this quarter? we scope the real answer in a 30-min call: tidycal.com/devot
what's the most concrete AI ask you've gotten from a buyer this year?
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