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23/05/2024

Struggling with ecommerce sales? Optimize your product pages for conversions! Check out these tips to write clear titles, showcase products, and leverage reviews.

Hey there, ecommerce entrepreneurs! Are you looking to turn those website visitors into loyal customers? It all starts with a compelling…

29/04/2024

Did you know that in Tier 2+ cities, a whopping 84% of internet users trust YouTubers more than traditional celebrities?

Why does this matter? YouTubers feel more relatable, down-to-earth, and provide reviews you can trust.

Who are your favorite YouTubers you trust for honest reviews?

23/01/2024

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05/06/2022

Even as physical stores reopened last year, most people are continuing to shop online. Find out how to connect with them with these 3 tips: https://goo.gle/3EF6ZaM

Keep up with the “Great Retail Migration” by investing in your brand, direct-to-consumer solutions, and first-party data. Read the article for more insights.

20/05/2022

People in India are looking for useful and authentic content in their quest to learn something or make a decision. More than half of Indian shoppers are turning to video to find unique ideas and to search for information about brands, products, and services. And 85% of consumers made a purchase after seeing an ad on YouTube.

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Source: Google Internal Data, Oct. 2019 vs. Oct. 2020.

19/05/2022

According to google, Indian shoppers are drawn to all things new, however, they still prize convenience. More than 70% of consumers say they’re okay with spending more on these conveniences, and they’re relying on new digital services for conveniences such as online inventory checks, reliable delivery, and click-and-collect services

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https://www.thinkwithgoogle.com/.../online-shoppers.../

Credit: Think with Google
Source: Deloitte, Global State of Consumer, IN, 2021.

18/05/2022

India’s population of online shoppers is growing fast. Of its 177 million online shoppers in 2020, 45 million were first-time online shoppers. 65% of shoppers went online to buy a product they previously bought in-store, and more than 50% of Indian consumers have bought from a brand or store they’ve never shopped at before.

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https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/online-shoppers-india-festive-season/

Credit: Think with Google

Source: Google-commissioned Ipsos COVID-19 tracker, IN, n=1,000 online consumers 18+ per market, May 2021.

18/05/2020

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13/05/2020

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12/05/2020

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10/05/2020

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25/04/2020

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