FMI

21/01/2021

19/01/2021

What is Digital Marketing? Explain in you own words! .

09/05/2020

PART 6, The ‘Strategic’ Question
What will you say no to if you say yes to this?
Bonus, Here's a list of alternative strategic questions that can help uncover more insight.
What is our winning aspiration?
Where will we play?
(Have them choose a sector, geography, product, channel, and audience)
How will we win?
What capabilities must be in place?
What management systems are required?
@ New Delhi

09/05/2020

PART 5, The ‘LAZY’ Question
How can I help you?
Bonus, If I could only do one thing to help you with this "what would that one thing be?”
@ New Delhi

09/05/2020

PART 4, The ‘Foundation’ Question
What would you want/like?
Bonus, What's the most desirable outcome for you?
@ New Delhi

09/05/2020

PART 3, The ‘Focus’ Question
What's the real challenge here for you?
Bonus, Combine "the focus question" and "the AWE question"
to create combos such ad, "And what else is the real challenge here
for you?
@ New Delhi

09/05/2020

PART 1,
The Kickstarter/Ice breaker Question?
1. What's on your mind?
Bonus, Where should we start?
PART 2,
The 'AWE' Question
1. And what else?
Bonus, Is there anything else?
@ New Delhi

09/05/2020

“THE SIX ESSENTIAL QUESTIONS” 💫
@ New Delhi