02/03/2017
Price extensions can now show on all devices
Price extensions (https://goo.gl/L0eZUG) display additional information alongside your mobile text ads, showcasing your services and range of products, and how much they cost. Advertisers like Apartments.com (https://goo.gl/sn5och) are seeing strong performance with price extensions. By making it easier for people to compare multiple apartment listings to decide if they’re interested, the brand saw a 120% increase in CTR.
To help people compare your products and prices regardless of the device they're using, price extensions can now show on all devices. Price extensions can now reach more of your potential customers with no additional work. You can continue to use your existing price extension URLs, or take advantage of the final mobile URL field to use a separate URL for mobile devices.
Price extensions can add more value to your Search Network text ads by giving you a bigger showcase for your services and range of products, and by linking people directly to what interests them