07/03/2026
Most appliances today feel like they come from the same place.
Cold gradients. Distant tech aesthetics. The same anonymous design language repeated everywhere.
But homes don’t feel like that.
When Nuuk approached us, we saw a gap in the category. An opportunity to build something warmer, more human — a brand that feels alive the moment you encounter it.
Inspired by the immediacy of DTC brands and the joyful energy of fast-food culture, we built a bold, playful world around Nuuk. One where appliances aren’t meant to disappear into cabinets, but become part of your everyday environment.
designs appliances that deserve to stay out in the open — objects that add personality to your kitchen and quietly upgrade daily life.
What emerges is more than a product line.
It’s a small universe you want to step into.
Part 1: A look at the world we built around Nuuk — across packaging, social, digital, Amazon, and retail.
We were responsible for Art Direction, Strategy, Website, CGI, motion, Packaging, Companion IoT App, Retail, A+ content, Brand system and bunch more.
Special thanks to for the delicious optically adjusted variable word mark that stretches and squashes.
More to follow.