Tapash Software and Solutions, Sushant Shopping Arcade, Gurugram (2026)

20/10/2021

Are you satisfied with your current Inventory & Accounting Solution?

19/10/2021

Hello Friends!

We are here with the Ninetieth Newsletter, "Demand Generation vs Lead Generation."

Demand generation, or “demand gen” for short, is the process of creating awareness and demand for your company’s product or service. In short, demand gen aims to bring new visitors to your website or business in order to introduce them to your company.

Demand Generation Ideas :

1. Create SEO-Driven Content.
2. Guest Posts.
3. Create Industry Expert Roundups.
4. Advertise on Industry Blogs.
5. Run a Viral Contest.

Lead generation, or “lead gen” for short, is the process of converting potential customers into qualified leads (ie. someone who has a genuine interest in what you have to offer).

Lead Generation Ideas:

1. Create an eBook.
2. Create a Content Upgrade.
3. Host a Webinar.
4. Use a Lead Analytics Platform.

Difference :
Lead generation is a subset of demand generation. Demand generation is used to create awareness and attract new people to your business, while lead generation is used to qualify those people into “leads” and get them ready for the next step in your marketing or sales process.

12/10/2021

Hello Friends!

We are here with the Eighty Ninth Newsletter, "Invention and Innovation".

Invention refers to the occurrence of an idea for a product or process that has never been made before.
* Creation of a new product.
* An original idea and its working in theory.
* Single product or process.
* Limited to R & D department.

Innovation implies the implementation of idea for product or process for the very first time.
* Adding value to something already existing.
* Practical implementation of new idea.
* Combination of various products and process.
* Spread across the organization.

One important difference between invention and innovation is, an idea when proved workable, it is called as the invention. On the other hand, an innovation is when the idea not only be proved workable but also requires to be economically feasible and fulfill a specific need.

07/10/2021

It gives us great joy to let you all know that Tapash Software and Solutions has achieved Appreciation for their Contribution in achieving the Targets of JAS 2021 Quarter.

04/10/2021

Hello Friends!

We are here with the Eighty Eighth Newsletter, "Characteristics of an ideal workplace".

1. Trust.
Trust exists both ways, and every employee rely on each other to “watch over each other’s back”.

2. Engagement.
An engaged workforce promotes a problem-solving attitude and a culture of unity.

3. Transparency.
Every company has its ups and downs – leaders are transparent in sharing the good news of the company, as well as the problems faced.

4. Communication
Casual conversations between staff, managers and even top management take place regularly.

28/09/2021

Hello Friends!

We are here with the Eighty seventh Newsletter, "What situation could be a big risk to your company?"

In business, it’s easy to focus on external risks. Watching what the competition is doing, new companies gaining traction, and changes in clients’ or customers’ expectations are all valuable and important pieces of knowledge for your business. However, many companies make the mistake of ignoring internal risks within the company that can be just as damaging.
The top five most crucial organisational risks facing companies today and how to address them are :

1. Lack of Communication and Integration.
The biggest organisational risk facing companies today is a lack of communication and integration between teams. the free flow of information throughout your organisation allows employees to understand where they fit in the overall picture of the organisation, instead of forcing each job into a silo.

2. Prioritizing Rules Over Dialogue
One of the key failings of BP prior to the Deep water Horizon disaster was prioritizing safety rules, at the expense of dialogue. Workers throughout BP were given strict guidelines about how to perform their job safely, and those guidelines were immutable. In turn, employees became less inclined to talk with their supervisors about risks.

3. Cyber and Information Systems Compromises
Companies are thinking about cyber attacks from outside the organisation. However, your information systems network is only as strong as the practices of each of the company’s employees. In order to protect private information, make sure your employees understand the best practices for cyber security and why it’s important that they follow them.

4. Not Looking to the Future
It’s easy to get caught up in the news of the moment and all the current goings on in your industry. When company leadership gets too myopic in their view of the marketplace, however, it becomes a risk for the company. Most successful companies of the past decade operate on long-term planning models that include predictive analytics, digital trends research, and geopolitical forecasting to influence business decisions. Looking to the future is a key component of being an agile, responsive organisation.

5. Risk Aversion
One critical organisational risk was not taking enough risks. Risk is an essential part of business, and companies that don’t take on risk in the digital age get left behind. Simply hiding from the changing marketplace and continuing with business, as usual, is one of the worst ways businesses can deal with change.

20/09/2021

Hello Friends!

We are here with the Eighty sixth Newsletter, " The most important part of your Business".

Marketing, Product Development, Sales, Customer Service, on and on and on. Being an entrepreneur and small business owner means wearing a lot of hats. It’s one of the key factors that separates the successful business owner from the unsuccessful — your ability to adapt, learn new things, and do lots of things. This is especially true during the early years of building your business and getting it off the ground.

But there’s a key factor a lot of entrepreneurs overlook, and that factor is YOU.

Take a look in the mirror. No, really. Go do it right now! That person looking back at you is responsible for what you’re creating in your business. That person is the energy, the focus, the motivation, and the unwavering leadership of YOUR company. So it stands to reason that the most important person in your business is YOU.

Some people might say that the most important person is your best employee, your best customer, your best salesperson, or your best vendor. And yes, all of those people are very important. They help you run the business, and they help you keep it moving like a steady ship cutting through the deep waters of business growth and success.

But YOU are the captain, the steward, and the master of ceremonies. You possess the qualities necessary to keep things moving even in tough times. You have the strength of character to outlast any storm.

13/09/2021

Hello Friends!

We are here with the Eighty fifth Newsletter, " Business Challenges Post Covid World".

# The business landscape will face greater uncertainty in the post-COVID period.
# Businesses need to watch three drivers of risk: political, technological and societal.
# The pandemic has shown the importance of public-private collaboration.

Over the past year, the business landscape has become much more precarious due to protracted uncertainty and confusion in pandemic response approaches, the challenges of vaccine roll outs and emerging virus variants - and spillover effects into other risks.

Businesses have had to manage dual economic and health crises, which have driven new employee and customer engagement protocols, remote working on an unprecedented scale, the re-engineering of supply chains, and numerous bankruptcies, consolidations and creative partnerships.

Industry is facing disruption from all sides. And leaders need to closely watch three critical drivers of risk – political, technological and societal.

On the political side, business needs to be aware of the different trajectories of stimulus packages and how they may be skewed to particular sectors or business types along with the availability of credit. Small and medium-sized business, hard hit during the pandemic, may find the recovery cycle unkind as well. In the US alone, 43% of micro-, small, and medium enterprises (MSMEs) closed between January and April – and numerous others still face the potential of permanent closure.

This is vital for businesses and the global community to sustainably navigate the risks and opportunities ahead, strengthen their resilience to future shocks and progress towards long-term prosperity.

06/09/2021

Hello Friends!

We are here with the Eighty fourth Newsletter, "Why is it important for organization to establish a strong MIS Department?".

A management information system helps a company become more competitive. It reports and identifies what is working and what is not. These reports give owners the information they need to make decisions and improve the performance of their employees and the business.
The Management information system involves:

1. Collection of appropriate data from various reliable sources.
2. Processing of such data to extract the relevant and useful information.
3. Delivering this information to the respective department.

Keeping the above fact in mind, new department is introduced in the organization called MISPM (MIS, Process and Marketing).

We have taken one step ahead in our organization. Introducing Mr. Satyendar Parashar- GM- Process, MIS and Marketing. He is carrying a 20 years of rich experience in various IT and other prestigious organization. Welcome to Tapash Family.

04/09/2021

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Tapash Software presents with the HR and Payroll solution -- Spine Technologies.
Choose your Solution Partner today.

30/08/2021

Hello Friends!

Wish you all a very Happy Shree Krishna Janmashtmi and on this auspicious day we will share the Eighty third Newsletter about Krishna's janam.

Krishna Janmashtami, or simply Janmashtami, is the celebration of the birth of Lord Krishna, a Lord Vishnu — one of three of the holy Hindu trinity — incarnate and one of his most significant and revered avatars. This year, it will be celebrated on August 30, a Monday.
According to Indian mythology, Lord Krishna was the eighth avatar of Lord Vishnu, who was born in the Dvapara Yuga. For the Hindu community living in India and around the world, Janmashtami is an important celebration and the day itself is considered to be supremely auspicious.

The scriptures say that Lord Krishna was born at midnight, inside a prison cell in Mathura where his parents Devaki and Vasudeva were lodged. He was then surreptitiously taken to a town near Mathura, owing to a threat to his life, where he grew up with foster parents Nanda and Yashoda, and siblings Balarama and Subhadra.

There are many interesting and detailed tales of his life, which you can read about in books. Today, on the occasion of the Blue God’s birth, take a moment to thank him for everything positive that you have in your life, and pray for forgiveness for any of your misdoings.

23/08/2021

Hello Friends!

We are here with the Eighty two Newsletter, "Corporate Social Responsibility".

Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that.

Promoting the uptake of CSR amongst SMEs requires approaches that fit the respective needs and capacities of these businesses, and do not adversely affect their economic viability.

Key CSR issues: environmental management, eco-efficiency, responsible sourcing, stakeholder engagement, labour standards and working conditions, employee and community relations, social equity, gender balance, human rights, good governance, and anti-corruption measures.

A properly implemented CSR concept can bring along a variety of competitive advantages, such as enhanced access to capital and markets, increased sales and profits, operational cost savings, improved productivity and quality, efficient human resource base, improved brand image and reputation, enhanced customer loyalty, better decision making and risk management processes.

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