03/10/2026
Picture 1,000 visitors and 2-3 enquiries.
(That page may not need more traffic)
And one thing Iโve learned is that a website redesign should not start with a new colour palette, new fonts, or a new layout.
It should start with a problem.
Before redesigning a website, I like to check 4 simple things:
โ Which pages are getting the most traffic?
โ Which pages are generating enquiries or leads?
โ Which pages get traffic but very little action?
โ Where are visitors leaving the website?
For example:
You may have a service page getting 1,000 visitors every month, but only 2โ3 people contact you.
That page may not have a traffic problem.
It may have a conversion problem.
Maybe the offer is unclear.
Maybe the CTA is difficult to find.
Maybe the content doesnโt answer the customerโs questions.
Or maybe the page simply doesnโt give people a strong reason to take the next step.
Thatโs where a redesign can make a real business difference.
Donโt redesign everything at once.
Start with the pages where you already have traffic but are not getting enough action.
One limitation:
If your website has very little traffic, the data may not be reliable enough to make a decision.
In that case, combine your website data with customer feedback, enquiries, and sales conversations.
A redesign should not only make your website look better.
It should help the website work better for the business.
Iโve included this simple process in my Website Conversion Checklist.