03/06/2026
BOOM! 💥 Presenting the Brand film for .
This is one of the most ambitious 3D campaigns we've worked on over the past year.
Built around the idea that the best engineering qualities already exist in nature, we paired six animals with six core Mansons product categories: the power of a Tiger, the strength of a Bear, the durability of a Rhino, the stability of an Elephant, the speed of a Black Panther, and the precision of an Eagle - all visualised in 3D.
Our Blender-based 3D pipeline ensured each animal was designed and animated to create a cohesive visual language that stayed true to Mansons. The campaign was unveiled earlier this year at India's largest trade expo, Automechanika Delhi, in Feb 2026. The rollout of this new campaign included motion posters, stall designs and individual films on larger-than-life 20-foot screens at the expo.
This was a fun challenge in balancing creature work, product storytelling and brand communication into one exciting campaign. We are thrilled that the response to the new campaign has been very positive. Stay tuned for a special BTS and CG breakdown soon.
