Design Stack

Design Stack Design Stack is a strategic design firm. We help a diverse range of businesses establish their brands, strengthen and maintain their presence.
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A Brand Built for Institutional ScaleFor SR University, we began with a client discovery workshop and conversations with...
28/08/2026

A Brand Built for Institutional Scale

For SR University, we began with a client discovery workshop and conversations with students. The insight was simple: young people want agency in shaping their futures. SRU enables this through choice, exposure and initiative, with student-centric opportunities spanning innovation and incubation centres, entrepreneurship, research, industry learning and international exposure, giving students multiple ways to build the confidence to compete on their own terms.

This became the positioning: Crafting Pathways for Tomorrow’s Change-makers. The idea of pathways led to an open door: a passage to new opportunities. The open-door ‘R’ became the visual hook, while also signifying for portal to transformation.

The identity pairs a strong blue-led palette with a colour-coded programme architecture, giving Bachelors, Masters, Doctorates and International Studies their own vibrant visual territory within one cohesive SRU brand.

A clean, flexible design system then carries the identity across student and faculty communications, marketing and social media, programme materials and signage across campus.

[BrandStrategy, BrandIdentity, UniversityBranding, University, DesignSystem]

Italian design meets Indian living, with European precision in between. For Beautiful Homes by Asian Paints, this became...
21/08/2026

Italian design meets Indian living, with European precision in between. For Beautiful Homes by Asian Paints, this became the foundation for a luxury kitchen and wardrobe brand, shaping everything from its positioning and name to its collection architecture and visual identity.

Global sensibilities made personal
Our positioning, “Very Italian, Very You”, brings together the artistry and sophistication of Italian design with the warmth of Indian living.

A name that weaves it all together
Arazzo, meaning a woven artwork or tapestry, was a natural fit. Layered, intricate and made to be cherished over time, it became a metaphor for collections that bring together personal expression, and enduring German and Austrian engineering.

Architecture with room to grow
We created a collection architecture with Italian-inspired names, giving every collection its own character while keeping it part of the larger Arazzo world. New collections can come in without the brand losing its distinctive thread.

The visual identity brings the positioning, name and collection architecture together into a sophisticated brand world, with elegant typography and colour, a distinctive brand pattern and imagery that celebrates craft and contemporary living.

15/08/2026

Design Stack IWCC

Designing for a collective voiceThe brand new IWCC identity is designed to evoke confidence and a strong sense of belong...
14/08/2026

Designing for a collective voice

The brand new IWCC identity is designed to evoke confidence and a strong sense of belonging within a community that seeks to pave the way for women technicians in the film industry.

The custom wordmark reflects IWCC’s core philosophy, “Illuminating the way forward through community conversations,” with each letter playing a part. The “I” becomes a rising beam of light, the “W” is reimagined to suggest a path forward, while the two “C”s resemble quotation marks, bringing conversation into the picture.

The bold and bright identity system as a whole is designed to be intuitive and easy to use, while creating space for distinctive voices, IPs and events to stand out and take centre stage.

Design rooted in place.How do you make a film-preservation workshop feel like it belongs in Odisha without turning it in...
22/07/2026

Design rooted in place.

How do you make a film-preservation workshop feel like it belongs in Odisha without turning it into a poster promoting tourism? For the ’s 2025 Bhubaneswar edition, we looked to Odisha’s cultural and cinematic heritage to create a visual language that belonged to the place, not just the event.

Drawing from Odisha’s Ikat weaving tradition, one of the world’s oldest and most celebrated textile forms, we layered contemporary Ikat patterns around an iconic still from Maya Miriga. The still’s caged bird took on a new meaning in this context, becoming a metaphor for the many films waiting to be restored and released.

We also commissioned original Pattachitra paintings inspired by landmark Odia films and the filmmakers who shaped them. Beautifully hand-painted by , these artworks became the visual thread that tied the identity together, extending across the catalogue, event graphics, and workshop communications.

Over the years, this has become our approach with Film Heritage Foundation: preserving films also means celebrating the culture that surrounds them.

*Sometimes Desk Work Doesn’t Cut It!*Agrigate is the digital gateway to rural India, connecting farmers to markets, know...
09/07/2026

*Sometimes Desk Work Doesn’t Cut It!*

Agrigate is the digital gateway to rural India, connecting farmers to markets, knowledge, finance and opportunity. After detailed briefings with the client, we realised this project required more than desk-based research. It needed real insights that truly resonated with its primary consumers, farmers.

So we travelled across rural Bihar and West Bengal to listen to the people who mattered most. Across both states, one insight emerged consistently. Farmers’ lives are fraught with uncertainty. Weather, pests, markets and payments are battles they face every day.

This insight shaped our strategic response. More than a digital platform, Agrigate had to become the trusted ally every farmer needs. “Smarter Together” became the brand positioning, capturing Agrigate’s Tech+Touch model: combining technology with on-ground touchpoints, to help farmers make smarter decisions in an uncertain world.

This idea of Smarter Together is distilled into an A + G monogram. The two letterforms come together to create a gateway, symbolising access to opportunity. Clean, digital-friendly and multilingual, the identity reflects Agrigate’s ambition to connect every farmer, everywhere. A palette inspired by the fields and the sun reflects prosperity and optimism.

Designed for the realities of rural India, Agrigate’s visual identity system is intentionally simple and instantly recognisable, allowing it to scale seamlessly across every touchpoint, from digital interfaces to hand-painted walls of village centres, while retaining its character and clarity. An identity built for India’s rural future.

Today, Agrigate works with more than 10,000 farmers, improving lives across rural India.

Cinema. Culture. Community.Film festivals have always been about more than films. They are places where people gather ar...
19/06/2026

Cinema. Culture. Community.

Film festivals have always been about more than films. They are places where people gather around a shared love for cinema. Film buffs, filmmakers, critics, students, and industry veterans come together to discuss craft, debate perspectives, discover new voices, and celebrate storytelling.

To revive MAMI Mumbai Film Festival, we looked to its greatest strength: the city and its people. Mumbai is not just the host of the festival; it is a melting pot of people, cultures, and aspirations. A city at the heart of Indian cinema, opening its doors to stories from around the world.

The identity reflects this idea through two forward-looking figures, symbolising people coming together to shape the future of cinema. Paired with a vibrant visual language inspired by Mumbai’s diverse and eclectic energy, the result is a brand that feels culturally alive.

A festival for the people, of the people.

APCA: Where culinary ambition finds its flag“If you want to be a great chef, you need to work with great chefs.” Gordon ...
05/06/2026

APCA: Where culinary ambition finds its flag
“If you want to be a great chef, you need to work with great chefs.” Gordon Ramsay
That idea perfectly captures what APCA stands for.
Young aspirants with a genuine love for cooking are often uncertain about whether that passion can become a serious and successful profession. The students APCA attracts aren’t simply choosing a course; they are seeking validation and reassurance that they are making the right leap.
APCA’s value lies beyond education. It offers access to a prestigious global ecosystem of mentors and a thriving culinary community. This became the foundation for the positioning: Belong with the Best, a thought that instils both emotional confidence and institutional credibility, promising not only skill-building, but also a sense of pride.
To express this visually, we consciously moved away from culinary tropes and built the identity around the flag, a symbol of achievement and belonging. We translated this thinking into a cohesive identity system across every touchpoint relevant to a world-class educational institution.

15/05/2026

Setting the Stage for World-Class Chocolates

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For the launch of Cacaoté, a luxury chocolate and patisserie brand rooted in Belgium’s rich chocolate-making heritage, Design Stack developed a 360° campaign inspired by the spectacle of a travelling French Carnivale.

Extending the brand’s positioning of “Bring Home the World’s Finest,” the brand film, also produced by Design Stack, transformed global standards of craft and indulgence into an immersive world of theatre, celebration, and fantasy.

From campaign design to PR, events, and brand experiences across touchpoints, Design Stack led the campaign end-to-end. The result was a world around Cacaoté that felt rich, transportive, and designed to be savoured.

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