mCanvas

mCanvas mCanvas is an ecosystem of sensory mobile ads that helps brands emotionally connect with their audie

mCanvas is an ecosystem of sensory mobile ads that helps brands emotionally connect with their audiences. Every ad is made memorable by integrating phone sensors and device features into the brand narrative. mCanvas is creating ‘wow’ moments everyday by reinventing formats, building tools and providing a marketplace to run these ads at scale.

3.3X higher purchase intent with CTV over global Delta norms. That's Kantar's new proven brand lift study, powered by mC...
05/08/2026

3.3X higher purchase intent with CTV over global Delta norms. That's Kantar's new proven brand lift study, powered by mCanvas by Affinity.

The biggest screen in the living room isn't only for awareness - it's where preference turns into intent, and intent into action.
Once you see conversion moving on the same channel that used to sit at the top of the plan, the media‑mix conversation changes.

The full study: 15 categories, 31 CTV campaigns, 10942 respondents, benchmarked against 3231 global CTV campaigns - is out now!
Download the full whitepaper - https://www.mcanvas.com/whitepaper/download-kantar-whitepaper-2026

Still think CTV is just an awareness-only channel? 30% of marketers cite brand awareness as their #1 CTV KPI, as per a ...
24/07/2026

Still think CTV is just an awareness-only channel? 30% of marketers cite brand awareness as their #1 CTV KPI, as per a Nielsen study - so, you’re not alone.
 
Most marketers assume CTV does the heavy lifting at the top of the funnel; but hands off to other channels to close the deal. According to Kantar research, the assumption is dead wrong.
 
CTV drives measurable lift all the way down the funnel, including favorability, intent, and purchase. The big screen doesn’t tap out early. It goes the distance.
 
Kantar has verified the data behind what the industry has long debated, and the findings have are worth paying attention to. 
 
The most extensive CTV full-funnel whitepaper, proven by Kantar, powered by mCanvas, drops soon!
 
Comment “Whitepaper” to get early access!

marketing fullfunnel

27 recognitions in six months. Our trophy cabinet just got got bigger! Across MobexX by Adgully , Connected TV Asia Awar...
20/07/2026

27 recognitions in six months. Our trophy cabinet just got got bigger!
 
Across MobexX by Adgully , Connected TV Asia Awards by Agency Reporter , DigiXX by adgully, the Great Indian BFSI awards by BFSI Digital stallions forum and Awards Asia Pacific by Marketech, H1 2026 has been the kind of first half that has us on the edge of our seats for H2.
 
But the number that actually matters isn’t 27. It’s all of the brands behind every single one of those recognitions, who trusted us to build campaigns worth global recognitions!
 
A huge shoutout to every brand and agency partner for creating campaigns that proved great work always finds its way to the podium.
 
Here’s to a bigger and better H2!

15/07/2026

A 5x ROAS from two weeks, four creatives, and very well-timed push notifications. Safe to say our campaign with AirAsia skyrocketed!
 
AirAsia Indonesia wanted to fill seats and drive bookings in one of Southeast Asia’s most competitive travel markets. We kept it simple. Say the right thing, to the right person, in the right language.
 
The results? 3.64% CTR, against a 2% benchmark, and 3.52M impressions. The campaign nailed the landing.
 
In a market as competitive as Indonesia, the brands that take-off aren’t the loudest, they’re the most relevant ones that nail their branding strategy. Connect with us to do just that!

3M+ daily active users. 6M+ daily video impressions. One exclusive partnership with TCL! mCanvas has joined forces with ...
06/07/2026

3M+ daily active users. 6M+ daily video impressions. One exclusive partnership with TCL!
 
mCanvas has joined forces with TCL, one of the world’s largest smart TV manufacturers, to bring premium, immersive CTV advertising to the biggest screen in the living room.
 
581 VOD titles, 502 FAST channels, and a rapidly growing US footprint mean your brand shows up where attention is highest and competition is lowest.
 
Not just banners or pre-rolls. But Interactive, full-funnel CTV experiences built to move audiences from awareness to action, all from the couch.
 
Looking to access the most premium inventory? Connect with us today to leverage this for your brands!

8.9% CTR against a benchmark of 2–4%. That’s what happens when your targeting starts with declared intent, not inferred ...
24/06/2026

8.9% CTR against a benchmark of 2–4%. That’s what happens when your targeting starts with declared intent, not inferred behaviour
 
We ran a zero-party data campaign for , in collaboration with OMD Germany , targeting users already interested in Great Britain as a travel destination, its film locations, or both. Using strategically integrated polls and high-impact dynamic mobile interstitials, we delivered results that went beyond the benchmark
 
A +5% consideration uplift, and +6% message association, all independently verified by Nielsen Brand Lift Study.
 
Reach the right person, at the right moment, with the right message. The numbers follow.

CTV captures 45.8% of all TV viewing time and still only gets 32.5% of ad spends.The screens have evolved. The viewing b...
19/06/2026

CTV captures 45.8% of all TV viewing time and still only gets 32.5% of ad spends.

The screens have evolved. The viewing behaviour has changed. The data has transformed. But the budgets?
Barely.

Screens in the living room are the most underleveraged surface in media right now, and brands who’ve figured that out are pulling ahead fast.

Swipe to know the full picture. And honestly: is CTV already in your media mix? Or is it the channel you tend to ignore?

29/05/2026

partnered with mCanvas to transform a simple human reflex into a powerful brand moment. Through blink recognition technology, the interactive mobile ad met audiences right where attention lives, on their personal screen, in their own moment. Separate creatives for men and women ensured the message felt personal, not generic.
A seamless CTA led each viewer to discover more about SBI MF, turning a blink into the beginning of a financial journey.

One partnership. Unmatched access. mCanvas has partnered with , the second largest smart TV OEM in the USA, to bring br...
20/05/2026

One partnership. Unmatched access. mCanvas has partnered with , the second largest smart TV OEM in the USA, to bring brands and agencies access to premium screens, smarter targeting, and real performance across every market that matters.

Connect with us to see how you can leverage this global partnership to drive measurable results across CTV.

We are thrilled to share that we secured 3 wins at the Connected TV Asia Awards 2026 organised by the .reporter - : Bes...
18/05/2026

We are thrilled to share that we secured 3 wins at the Connected TV Asia Awards 2026 organised by the .reporter

- : Best Data Driven CTV
- : Best Creative CTV Campaign
- .fixit_india : Best Insurance Brand Campaign on CTV

A big congratulations to our brand and agency partners for these these remarkable wins. Looking forward to more such recognitions as we strive to innovate and drive meaningful impact for all our partners!

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