29/05/2026
partnered with mCanvas to transform a simple human reflex into a powerful brand moment. Through blink recognition technology, the interactive mobile ad met audiences right where attention lives, on their personal screen, in their own moment. Separate creatives for men and women ensured the message felt personal, not generic.
A seamless CTA led each viewer to discover more about SBI MF, turning a blink into the beginning of a financial journey.