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LOCAL Local is a nomadic design studio: We like to be inspired by local issues, stories and aesthetics. Brand | Motion | Web | Product | Story
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We, at LOCAL, bring local stories, visual inspiration, insights and design research to understand your specific social and cultural nuances. This helps to solve design problems and create brands and design that remain relevant even when trends change.

26/08/2026

From art and crafts, to art appreciation, to music, festivals and movement.

Swipe to discover what Team LOCAL™ has been obsessing over in the month of August.

10/08/2026

Our goal was to build a hospitality brand rooted in modern India without relying on familiar cultural tropes, while remaining relevant to a global audience. A place for a new generation of Indians to find community and kinship. A place where Indians return to for connection, comfort and belonging. Something that ties all us Indians together.

A closer look at the thinking behind the name and identity;
in good co | Café

Part 2/3

Explore the complete project via the 🔗link in our bio.

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Team
Branding: LOCAL™
Research: Dhanya Rajagopal
Type Design: Mota Italic
Photography: rid burman
Styling: Devanshi Tuli
Interior Design: Parable Of A Studio

{Naming, Brand Identity Design, Research, Branding}

Our goal was to build a hospitality brand rooted in modern India without relying on familiar cultural tropes, while remaining relevant to a global audience. A place for a new generation of Indians to find community and kinship. A place where Indians return to for connection, comfort and belonging. Something that ties all us Indians together.

A closer look at the thinking behind the name and identity;
in good co | Café

Part 2/3

Explore the complete project via the 🔗link in our bio.

-
Team
Branding: LOCAL™
Research: Dhanya Rajagopal
Type Design: Mota Italic
Photography: rid burman
Styling: Devanshi Tuli
Interior Design: Parable Of A Studio

{Naming, Brand Identity Design, Research, Branding}

Our goal was to build a hospitality brand rooted in modern India without relying on familiar cultural tropes, while remaining relevant to a global audience. A place for a new generation of Indians to find community and kinship. A place where Indians return to for connection, comfort and belonging. Something that ties all us Indians together.

A closer look at the thinking behind the name and identity;
in good co | Café

Part 2/3

Explore the complete project via the 🔗link in our bio.

-
Team
Branding: LOCAL™
Research: Dhanya Rajagopal
Type Design: Mota Italic
Photography: rid burman
Styling: Devanshi Tuli
Interior Design: Parable Of A Studio

{Naming, Brand Identity Design, Research, Branding}

Our goal was to build a hospitality b

05/08/2026

in good co draws from the familiar phrase in good company and the idea of India’s good coffee, positioning the café as a space for connection, conversation and community.
The “co” was intentionally designed as a multi-layered device; standing for Company, Coffee, Conversations, Community and Collective capturing the many roles a neighbourhood café can play. It also creates a flexible naming architecture that can adapt to different locations, from In Good Company of GK2 to In Good Company of Gangtok, while keeping the brand identity intact.

Our mnemonic and wordmark was custom drawn. The knot motif in the letterforms of the mnemonic is the defining characteristic.
More than a visual detail, the knot represents the heart of “in good co”: community, connection, and the relationships that are formed over shared meals and conversations.

A closer look at the thinking behind the name and identity;
in good co | Café

Part 1/3

Explore the complete project via the 🔗link in our bio.

{Brand Identity Design, Research, Branding, Naming}

29/07/2026

Before ideas become strategies, they begin as observations.

Places we return to.
Conversations we overhear.
Objects we stop noticing.
Rituals we repeat every day.

In the latest essay for the LOCAL™ Blog, researcher Dhanya Rajagopal reflects on India’s evolving third places and why spaces that invite people to gather matter more than ever today.

Because understanding how people live is often the first step to designing brands that belong.

Read the full essay via the link in our bio.

23/07/2026

Every brand is shaped twice.

First through observation, research and strategy.
Then through design.

The visible identity is only the final expression of a much larger body of thinking—understanding people, context, culture, operations and the realities a brand will grow within.

A brief look into the process behind how we build brands at LOCAL (wedesignlocal.com).

02/07/2026

Two years of keeping us on track. ✨

A systems engineer by training, a writer-dancer-explorer at heart and a project manager by (our lucky) choice, she's brought structure, clarity, and calm to every project she’s been on.

Calm on the surface, paddling frantically below - we’ve seen her grow from strength to strength.

Happy 2 years to our inhouse cultural observer, Here’s to lesser fires and calmer seas!

fanschittscreek

26/06/2026

Blue feels strangely familiar in India.

It’s the colour of our skies, our coastlines, our sporting ambitions, and countless everyday objects that quietly shape the places we inhabit.
Over months of walks, travels and observations, our team began documenting the many blues we encountered along the way.

A few sightings from the archive.

01/06/2026

in good co - LOCAL𝒾𝓈ℯ𝒹.

For nearly two years, existed across workshops, research studies, design reviews and countless conversations.

Last week, it opened its doors.

The launch brought together the teams behind the project, the leadership at , and voices from across branding, hospitality, design, and culture.

From unveiling the space to conversations with .mohanty , , , , Caleb L., and many others who joined us through the day, the occasion reflected the scale of ambition behind the brand.

What stood out most wasn’t the launch itself.
It was watching people begin to inhabit the space — gathering, meeting, lingering, and making it their own.

A good project.
In good company.

🩵

31/05/2026

in good co - LOCAL𝒾𝓈ℯ𝒹.

For nearly two years, existed across workshops, research studies, design reviews and countless conversations.

Last week, it opened its doors.

The launch brought together the teams behind the project, the leadership at , and voices from across branding, hospitality, design, and culture.

From unveiling the space to conversations with .mohanty, , , , Caleb L., and many others who joined us through the day, the occasion reflected the scale of ambition behind the brand.

What stood out most wasn’t the launch itself.
It was watching people begin to inhabit the space - gathering, meeting, lingering, and making it their own.

A good project.
In good company.

🩵

{LOCAL𝒾𝓈ℯ𝒹, ingoodcoindia, cultural branding, hospitality design, design from India}

Address

5 Dhan Laxmi, T, H, Kataria Marg, Matunga West
Mumbai
400016

Website

http://www.wedesignlocal.com/

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