08/05/2026
Yellow Couch S2 Episode 4 is LIVE now!!
In this episode, we sit down with Ruchi Mehta, VP Design at BookMyShow, to explore what it really takes to design experiences for millions of users at massive scale.
From the Coldplay ticketing frenzy to building discovery systems for live events, this conversation dives deep into the intersection of design, behavior, culture, and technology.
We go beyond screens and trends to talk about:
• Why great designers are problem seekers, not just problem solvers
• Designing for familiarity, trust, and emotion at scale
• How AI is changing the role of designers and creative teams
• The balance between intuition, data, accessibility, and business goals
• What young designers need to focus on in 2026 and beyond
If you care about product thinking, experience design, AI, or building for India’s next generation of users, this episode is absolutely worth your time.
Watch the FULL episode now, link in the bio!