Social media content curation is the process of organizing and sharing top-quality content from around the web on your social media platforms. This typically consists of content that is produced by thought leaders of your industry and stands above the rest in terms of quality and usefulness. In order to cut through the noise and gain traction for your brand on social media, you’ll need to consiste
ntly be producing quality content—whether that content is yours or from someone else. In fact, sources such as Buffer and Adweek recommend that some social media platforms should be updated upwards of 10 times per day. If these numbers overwhelm you, we ask that you take a moment and catch your breath. The good news is that not all of this content needs to be produced by your own brand, but as we mentioned earlier, at least 25% of it should be sourced from someone else.
