17/06/2026
🚀 Case Study: Scaling Financial SAAS product Subscriptions for a leading FinTech Brand with Google Ads
When we started managing the account, the campaigns were primarily optimising for free Credit Tracker conversions. As the business focus shifted towards the new paid subscription product, we restructured the strategy to align with this objective.
This involved creating new campaigns dedicated to the paid subscription offering, developing ad copy tailored specifically to paid users, and implementing the campaign types, bidding strategies, and conversion goals best suited for driving subscription growth.
The first couple of weeks were challenging, with the Cost Per Subscription initially exceeding the desired target. However, through continuous monitoring, frequent optimisation, and data-driven adjustments, we were able to steadily improve performance, increase subscription volumes, and bring the Cost Per Subscription back within the target range.
While there is still room for further optimisation, the account is now on a strong growth trajectory. The current focus is to continue scaling performance and work towards our long-term objective of achieving 25,000 subscriptions per month.
Our approach focused on:
✅ Refining the existing campaign structure
✅ Launching new campaigns aligned with specific conversion goals
✅ Improving conversion tracking and attribution
✅ Scaling budgets strategically while maintaining efficiency
✅ Continuously optimising campaigns for sustainable growth
📈 Results (May 1 – June 9, 2026):
• 1.53M Impressions
• 156K Clicks
• Avg. CPC: ₹2.27
• 3.71K+ CreditStrong Subscriptions
• Consistent growth while staying within CPS targets
Scaling performance isn't just about increasing spend—it's about building the right campaign structure, optimising continuously, and making data-driven decisions at every stage.
Challenging the limits, optimising every lever, and delivering consistent growth.
