26/07/2026
Building unified retail and MarTech ecosystems for lab grown diamond brands.
đź’Ť From a founder's vision to India's fastest growing lab grown diamond brand
Lucira Jewelry, founded by Candere's Rupesh Jain, needed high end technology and SEO infrastructure to unify their retail stores, website, and jewellery customization system.
BRAD oneGROUP, a global technology and marketing company, designed and developed a fully custom omnichannel Shopify platform. Every feature is powered by structured schema markup, an integrated omnichannel ecosystem, and a setting based jewellery configurator at its core.
What we built:
- 100+ custom features developed entirely through a dedicated Shopify Custom Appďż˝- A setting based "Build Your Jewellery" configurator for fully personalised piecesďż˝- Centralised infrastructure connecting content, inventory, and product data across web and retail storesďż˝- Modular content architecture for rapidly building customised pages at scaleďż˝- Strong SEO foundation with AI search readiness (AEO) and GEO (Generative Engine Optimization)
The result: a unified, scalable ecommerce system built for how fine jewellery is discovered, searched, and bought today, across Google, AI search assistants, and retail touchpoints.
Want to know more? Building something complex on Shopify for your fine jewellery or lab grown diamond brand? Let's talk about what an impact built custom solution could do for your brand →