Zappush

Zappush Pushing your digital marketing to the next level.

Every time a user clicks on the Reject or Deny button in a cookie banner, your analytics and ad pixels stop firing.For e...
03/09/2025

Every time a user clicks on the Reject or Deny button in a cookie banner, your analytics and ad pixels stop firing.

For e-commerce, that means fewer conversions tracked, broken attribution, and weaker ad optimization.

The customer may have completed their purchase, but your platforms never see it.

No cookie consent = no data collection.

Unless you switch to server-side.

With server-side, you can still collect key events (like Add To Cart, Purchase, etc) without relying explicitly on cookies.

And no, this doesn’t violate user consent. If the user rejects cookies, you don’t send personal identifiers; only anonymized or aggregated signals. If they accept, you send full data.

Either way, you don’t go completely blind.

Move to a more balanced, compliant consent setting with server-side.

Get in touch with us today.

Event Match Quality (EMQ) is Meta’s scoring system (1–10) that measures how effectively your event data matches with use...
01/09/2025

Event Match Quality (EMQ) is Meta’s scoring system (1–10) that measures how effectively your event data matches with user profiles in Meta’s database.

Higher EMQ = stronger signal integrity → improved attribution → lower CPA.

Client-side tracking alone struggles due to iOS restrictions and cookie blocking.

Server-side tagging closes this gap by passing cleaner, hashed identifiers directly from your server, boosting EMQ to 9/10 and improving tracked conversions by up to 30%.

Future-proof your data pipeline. Switch to server-side. Get in touch with Zappush.

Struggling to get good-quality leads from your Meta lead gen campaigns?That’s because Meta doesn’t know which leads are ...
05/07/2025

Struggling to get good-quality leads from your Meta lead gen campaigns?

That’s because Meta doesn’t know which leads are actually converting for your business.
It simply counts every lead the same — even the junk ones.

With Zappush, you can pass back your qualified leads to Meta using Conversion API + Offline Data Sync.
This helps Meta learn who’s converting and send you more leads like them.

Better targeting. Less wasted money.

📩 DM us to set this up in 7 days.

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