Joseph Design

30/10/2021

We are stoked to have won India’s best design project! Read on to know more about What we did…

CHALLENGE - The V20 VR arcade game is a whole new way to play cricket. Joseph Design worked with Madhatter Studios to create the physical game structure. It was designed to attract customers, have them step in, don a VR headset and be transported into a game of virtual cricket. For Madhatter Studios, it was important to have a platform that made a strong impact against a barrage of competing games. It needed to stand out and attract customers in a busy play-zone inside a mall.

Besides creating a striking visual, the enclosure had to form a safe zone where players could swing a bat at will, while wearing a headset and not hit a passerby.

It was essential that the game’s structure exude a futuristic feel, combining the classic game of cricket with the world of virtual reality. We needed to engage the customer and give them a prelude to the experience of playing the game.

SOLUTION - The structure, influenced by sci-fi environments, is built from laser-cut metal and acrylic panels with integrated LED lighting to form an angular, safe enclosure for a customer to play within. This enclosure is a futuristic take on traditional cricket practice nets. The structure includes a light-wall-background which also houses an LCD display, showing the game for onlookers to view.

The hardware and wiring was concealed while also being easily accessible. The metal structure housed speakers, and concealed wiring paths with service panels for the lighting, VR headset and game hardware.

The new V20 arcade game’s futuristic structure, and visually arresting lighting design was an immediate hit with the target audience. When the game debuted at select Funcity play zones, it allowed Madhatter Studios to more than triple their monthly footfall.

22/10/2021

It’s kind of obsessive, a drive, a relentless pursuit to improve the lives of people through good design.

At Joseph Design we bring world class creative thinking and talent to Indian and international businesses. We offer over thirty years of global design expertise in the fields of industrial design, packaging, branding, digital and UI/UX design. We focus on helping our clients create business success through human-centred design.

17/10/2021

Whether it is a physical product, digital app or a new brand identity, we follow our tried and tested four step design process that begins with carefully understanding the needs and business objectives of our client. We then craft our services to meet and exceed these objectives. We draw on multiple disciplines to innovate, design and develop new ideas into well thought out, exciting products and services that are ready for market.

15/10/2021

We believe the reason for new products, both digital and physical is to help people improve their lives. To this end, our human centred approach allows us to design solutions that people love to use. This in turn leads to business success for our clients. , , , ,

13/09/2019

Fresh aerated drinks, as easy as beverages in disposable plastic bottles but without the adverse environmental impact.

CHALLENGE -
Mr. Butler needed to develop a new soda maker with a premium aesthetic, while keeping manufacturing costs down. This would allow them to enter the market at a lower price while increasing margins.

SOLUTION -
A modern auto inspired aesthetic was a natural evolution from their existing product. A central housing that held the Co2 canister and exposed the bottle, meant fewer & smaller parts which helped save tooling and production cost. The new lever based activation offers better leverage and improved usability.

13/09/2019

Technology for rural agriculture to improve soil health and reduce over fertilisation.

CHALLENGE
Grameen Intel, needed to take their digital soil testing technology to market. One of the key challenges, was to create a hand held, portable device. Hardware constraints like the size, location and stack-up of internal components had to be addressed.

SOLUTION
Real-world use cases were studied. Ergonomics, viewing angles, portability, liquid and light seals, weather, GPS signal interference and an IP64 rating, were some of the challenges. The result was a compact, purpose driven, elegant design.

13/09/2019

A bangle that guides rural women through their pregnancy, while safeguarding them from carbon monoxide poisoning.

CHALLENGE -
Grameen Intel wanted to create a smart, wearable device, in order to save pregnant women from Carbon Monoxide poisoning. Most families in remote parts of countries like India and Bangladesh, use wood as fuel for their daily cooking. The smoke released, contains dangerous amounts of carbon monoxide, which ends up being one of the leading causes of miscarriage and death.

SOLUTION -
Using a CO sensor, LED lights and audio, COEL informs the mother when carbon monoxide levels in the room are dangerous. This allows her to move outside while the air clears. COEL also provides her with over eighty prerecorded pregnancy wellness messages - guiding her throughout her term. The device lasts for ten months without the need to recharge.

04/06/2017

https://youtu.be/URGstH46-dg

Intel presents new innovations that will be on display at the International Cricket Council (ICC) Champions Trophy. These include advanced pitch analysis by ...

25/03/2013

Joseph Design is a design consultancy.

We design exceptional products, brands and digital experiences that people love to use. This gives your company a competitive advantage and supercharges demand for your brand.