Anantadi

24/03/2023

"Do you find it annoying when ads interrupt your Youtube viewing experience? You're not alone.

According to a study by Statista, about 80% of Youtube users skip ads.

21/03/2023

Leveraging the power of AI in advertising

Artificial Intelligence (AI) is transforming the advertising industry, offering businesses new and innovative ways to engage with their target audience.

Learn how AI-powered advertising can help you increase your ROI, personalize your messaging, and optimize your campaigns. Read more at AudienceX.

Artificial Intelligence can elevate your marketing campaigns. Click to read the 13 advantages of using AI in your advertising goals.

20/03/2023

Successful advertising is not just about pushing a product or service, but also about creating an emotional connection with your target audience. It's about understanding their needs, desires, and values, and then communicating your brand's message in a way that resonates with them. By doing so, you can establish a strong relationship with your customers, build loyalty, and ultimately drive sales.

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23/12/2022

05/12/2022

We think that most of you would aggree to this.
Even, our colleagues from marketing and advertising industry.

19/09/2022

One of the question asked by our prospect (a leading media house), in recent call.

Question - How will you ensure that the virtual signage/product placement is visible to viewers?

Answer -
We use "Attention Heatmap" created with predictive eye tracking AI analysis (equivalent to 50 users) of VPP and ensure that the placement is attentive and visible in a scene.

note - the signage of a brand is placed for testing purpose only

17/09/2022

"SPOILER ALERT"

Next time you see a suspense thriller, you will definitely guess who is the good guy and who is the BAD guy. Just look at their phones..

https://lnkd.in/gtJgFP8p

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14/09/2022

From history to the current wacky world of product placement in movies and tv show, summarized in the short video. nice one.

You're gonna watch this 13 min video about ads and you're gonna enjoy it.My Patreon: https://www.patreon.com/paul_etMy Twitter: http://www.twitter.com/itsthe...

13/09/2022

For marketers looking to interact with consumers in a subtle, non intrusive and genuine way, virtual product placements inside entertainment content may be an effective strategy. It enhances brand equity while also boosting with recognition.

21/07/2022

An Influencer Marketing Strategy guide book for every brand manager and marketer.

Download a free ebook here -
https://lnkd.in/g2_scsBm

19/07/2022

, , and even firms are betting big on virtual product placement, a business that’s growing since streamers have fewer ad breaks.

https://lnkd.in/gt54CETz

ref - marketingbrew.com

18/07/2022

The Pros and Cons Of Product Placement In Movies And TV Shows.

https://www.anantadi.com/post/the-pros-and-cons-of-product-placement-in-movies-and-tv-shows