20/08/2026
Timing changes everything. The right message still needs the right person - but increasingly, it needs the right moment.
That's the idea GumGum has built its business around: identifying when someone is most receptive, not just who they are. Mindset, attention, device, environment, content, creative all read together to find the moments most likely to move people.
Ken Weiner, CTO at GumGum, unpacks this shift on this episode of Beyond the Metrics - from identity-based targeting to intent-driven, moment-aware advertising.
Explore the full podcast:
Website : https://zimetrics.com/resources/podcast/ -latest
Spotify : https://open.spotify.com/episode/2hb3jnAy1Aq7Kly1QAEajw?si=6ecb3956a0ec4e2f&nd=1&dlsi=2779525e8e1946cb
YouTube : https://www.youtube.com/watch?v=Z5hxOBUAorU
Apple Podcast : https://podcasts.apple.com/us/podcast/from-identity-to-intent-the-next-era-of-advertising/id1792963685?i=1000770202392